Product(s) and Services Plan – This section describes the product(s) and services as well as points out any unique features of those products and services. The section includes products and services; features of the products and services that provide a competitive advantage; available legal protection such as patents, copyrights, trademarks; and dangers of technical or style obsolescence. Marketing Plan – This part of the business plan starts with market research, which becomes the basis for the rest of the section. This section should include: analysis of the target market and profile of the target customer; methods of identifying and attracting customer; selling approach for the target customer; the type of sales force required; distribution channels; type of sales promotions and advertising that will be used; and credit and pricing policies. Management Plan – The active investors, management team, and directors are examined in this section (including their experience and the abilities they bring to the business); since this is a “mock” project, I am looking for you to name the management positions and their responsibilities. In addition, resource people such as a banker, a lawyer and any other individuals who might be helpful to the business along with their qualifications must be listed in this section. o This section should also include plans for recruiting and training employees. o It should also include strategic alliances, which have been or are planned for the business. Operating Plan – This section includes the type of manufacturing or operating system to be used by the business; describes the facilities, labor, raw materials, and product processing requirements. o Include quality control methods, procedures to control inventory and operations, sources of supply, and purchasing procedures. Financial Plan – This section must begin with a brief narrative describing the financial documents and includes the following items: o Pro forma financial statements for three years (start up through the third year of business) Income statements Balance sheets Cash flow statements Cash budgets (monthly for the first year and quarterly for the second and third year) Break-even analysis of profits and cash flows o Planned sources of financing
Contingency Plans – This part of the plan looks at critical risks and assumptions for the business. This is the section where you anticipate contingencies and indicate alternate plans for each contingency. o At least two alternate plans must be developed for each risk and/or assumption . What, if any, negative factors must be provided for as you plan for the future of the business and work toward the goals established in the Visions Statement?
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- Fall '13
- Management, Small business Administration