Boeing and bombardier closely especially with

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Boeing and Bombardier closely, especially with Bombardier’s latest release of the larger version of the C-Series 300 model. Bombardier is receiving a lot of praise for their new wide-bodied passenger aircraft which directly competes with Boeing’s 737 MAX 7 and Airbus’ A319neo. Professionals in the industry are saying Bombardier’s CS300 model is superior in the three main categories Airbus and Boeing have been dueling over since the 1990’s. Critical acclaim for superior fuel
AIRBUS12efficiency, range, and advanced technology make the CS300 a real competitor for both Airbus and Boeing (Zhang, 2016). The manufacturer of the CS300, Bombardier, is working with airlines to promote their aircraft, slashing prices to stimulate early sales. Airbus will really need to keep an eye on Bombardier’s marketing strategy to protect their finances. Bombardier is a long way away from truly threatening Airbus financially, however, if the new C-Series takes off and proves to be a favorite among the airline operators, they could capture a significant amount of the market, hurting both Airbus and Boeing when the financial reports are drafted. One of Airbus’ biggest threat is the largest airliner, the A380. Many critics have pointed out that this particular model aircraft has shriveled up on the backlog list. Airbus feels this aircraft and its popularity will grow in the near future. However, evidence shows that while 112 A380’s remains on order, there is a chance 49 of those orders are likely to be cancelled since the airlines interest in jumbo-jets is fading to a more sensible and economically friendly approach (Levine-Weinberg, 2017). Airbus spent a fortune on the first few A380’s as the program ran into big issues, recouping those costs at this point with delivering 12 A380’s per year makes it a struggle to come out of the red into positive revenue. Airbus Exec’s firmly believe that the past 15 years of air travel demand doubling every year warrants keeping the jumbo-jet program alive. A notable downfall of this large aircraft is that it requires a very large airport, with taxiways big enough, to support the operation of the aircraft. Currently, only 60 airports in the world can handle the large aircraft. Finally, to make the aircraft produce the thrust needed to travel from point A to point B, fuel is required. Uncertain conditions in the fuel market it make it very difficult for airline operators to forecast fuel spending. The main product line-up of Airbus’ aircraft are not eco-friendly, as currently only two of their commercial aircraft are accepting the neo package.
AIRBUS13Airbus’ competitors have implemented technologies that increase fuel savings through aerodynamics and advanced construction making the plane lighter. Luckily, the company is not being impacted too harshly with fuel prices, as fuel has been sold per barrel at an all-time low compared to the last decade’s prices (Epstein, 2017).

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