The target market of the product or service Key objectives of your e marketing

The target market of the product or service key

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The target market of the product or service Key objectives of your e-marketing plan Company chosen : “Hello Molly” - Hello Molly ’s been an online store since 2012. Its main team is in Australia, but the website gets shoppers in more than 130 countries and still counting. Nowadays it is expanding overseas with additional offices in Los Angeles and Beijing. Within this expansion, we are going to sell to either disable or, for us, special and non-disable customers. Our new products are going to meet special sizes, shapes, and other conditions in their Marketing, Assessment No.1 Page 6 v1.1, Last updated on 23/07/2019 by MM
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T-1.8.1 bodies. We decided to target all the empowered girls and women around the world, because our mission is “letALL thegirls even prettier”. Our products are going to have 4 standards sizes, based on the deep study about disable people’s bodies. However, the customer also is going to be able to customize her own products online before ordering it. For facilities, we provide photos in our models (disables) to give to the customer the best idea how her products are going to fit in the body. We expected as a new target market women/girl within 14 – 30 years old, sizes from 6 – 16. For our new customers, we are selling adapting products but keeping the same standard and products as usual for our previous customer. Our prices are affordable and accessible for all people and varies between AUD30 – AUD300. With it, we want to show the world that we care about fashion and we know that everyone wants to feel fashion, so we are giving our best to let every girl/woman comfortable, happy and let them show the world how pretty they are. For now, we are going to sell only clothes (all clothes in our list are for either customers from now onward). However, we have started studying the possibility of selling accessories and shoes sooner. In addition, we are introducing in our online marketing a new tool to help the customer to customize easily their own clothe. It is going to be an extra tab in our website, called as “by your own”, and the customer is going to find out ideas and all the steps that need to be taken to customize the item; it lets you change the colour, size, add an accessory/painting/designs, exclude bottom (you can exclude something that you didn’t like, as a button, zipper, etc). It gives the opportunity to our customers to adapt the clothes to their needs, and this is all we want as a company. Expanding our company is not only the wish of being bigger, but the desire of meeting as many people as possible. We believe that this new clothes (adapting) and the new “by your own” tab are going to meet our wish to let ALL the girl/woman even prettier around the World.
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