vv Case Study No 2 Will Mobile Technology put Orbitz in the Lead QUESTIONS Each

Vv case study no 2 will mobile technology put orbitz

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vvCase Study No. 2Will Mobile Technology put Orbitz in the Lead?QUESTIONS(Each question carries 10marks) 1.How important is mobile technology in Orbitz’s business strategy? Why?
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2.What management, organization, and technology issues did Orbitz need toaddress in its mobile strategy?
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  • Winter '13
  • Mohammed Haneef
  • Mobile Web, Computer reservations system, Orbitz

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