These activities suggest that Rodney's job responsibilities focus on: Selected Answer: supply chain management. Answers: merchant wholesaling. multilevel marketing. utility processing. supply chain management. Question 9 1 out of 1 points A ________ group consists of a small group of people who meet under the direction of a discussion leader to discuss opinions about an organization, its products, or other issues. Selected Answer: focus Answers: concept focus peer consumer interest Question 10 1 out of 1 points Which of the following refers to the process of dividing the total market into several groups with similar characteristics? Selected Answer: Market segmentation Answers:
Market segmentation Market differentiation Market determinants Market partitioning Question 11 1 out of 1 points Contacting customers after a sale to reassure them that they made the right decision is intended to offset: Selected Answer: cognitive dissonance. Answers: reverse satisfaction. cognitive dissonance. doubt resolution. relationship conflict. Question 12 1 out of 1 points A __________ is a marketing intermediary that sells to ultimate consumers. Selected Answer: retailer Answers: channel captain wholesaler secondary marketer retailer Question 13 1 out of 1 points
Which of the following refers to a group of products offered by a firm that are physically similar or are intended for a similar market? Selected Answer: product line Answers: product matrix product line product mix total product offer Question 14 1 out of 1 points The purpose of a __________ is to move the selling process toward an actual product purchase. Selected Answer: trial close Answers: follow up closing trial close commissi on Question 15 1 out of 1 points A(n) ___________ distribution strategy distributes a product through only a preferred group of retailers in a given area. Selected Answer: selectiv e Answers: intensiv e selectiv e exclusiv
e restricti ve Question 16 1 out of 1 points A promotional campaign begins by: Selected Answer: identifying a target market. Answers: identifying a target market. defining the objectives for each element of the promotion mix. determining a promotional budget. developing a unifying message. Question 17 1 out of 1 points Which of the following strategies establishes a price based on the actions of rival firms? Selected Answer: competition-based pricing Answers: competition-based pricing cost-based pricing demand collection system bundling Question 18 1 out of 1 points ____________ is the process of identifying factors that can affect marketing success. Selected Answer: Environmental scanning Answers:
Environmental scanning Target marketing Niche marketing Segmentation analysis Question 19 1 out of 1 points The __________ on packages were intended to improve inventory control for businesses. Selected Answer: UPCs Answers: stars and stripes UPCs lightweight adhesives Unit Standard Inventory bars Question 20 1 out of 1 points Brand __________ refers to the linking of a brand to other favorable images, such as a celebrity.
- Summer '19
- Marketing, producer