Chapter 1-3 Final Exam Study Guide

Mission and business into long and short term

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
mission and business into long- and short-term performance targets to measure how well it’s doing Types of goals Profit: maximize Sales: high profits lead to increase in sales Market Share : ratio of sales revenue of the firm to the total sales revenue of all firms in the industry Quality Customer satisfaction Employee welfare: good employment opportunities and working conditions Social responsibility Organizational foundation= “why” Org direction sets “what” Organizational strategy: “how” Variation by level: corporate v functional (how detailed strategies must be) Variation by offering: offer product v service v idea CHAPTER 3 “Generational Cohorts”
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Baby boomers : the generation born between 1946-1964. Getting older. Interested in fitness, retirement housing, financial planning, and personal appearance Generation X : 15% of population born between 1965-1976. “baby bust” They are self reliant, supportive of racial and ethnic diversity, and better educated than baby boomers. First generation to have less than previous generation . Becoming dominating force in markets as baby boomers move out Generation Y : 1977-1994. “echo boom” or “baby boomlet” because baby boomers had babies . Influence music, sports, computers, video games, and cell phones. First to use web enable mobile hones. Strong-willed, passionate about environment, optimistic. Purposeful work where have
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 2

mission and business into long and short term performance...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online