What does a 9cell industry strength matrix displaying

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What does a 9–cell industry attractiveness/business strength matrix displaying Walt Disney Company’s business units look like?
Does Walt Disney’s portfolio exhibit good strategic fit? What value chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see?
What is your assessment of Walt Disney Company’s financial and operating performance in fiscal years 2010–2013? What is your assessment of the relative contribution of each business unit to the financial strength of Disney based on the 2012 and 2013 fiscal year financial data?
What actions do you recommend that Walt Disney Company’s management take to improve the company and increase shareholder value?

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