What does a 9–cell industry attractiveness/business strength matrix displaying Walt Disney
Company’s business units look like?
Does Walt Disney’s portfolio exhibit good strategic fit? What value chain match-ups do you see?
What opportunities for skills transfer, cost sharing, or brand sharing do you see?
What is your assessment of Walt Disney Company’s financial and operating performance in
fiscal years 2010–2013? What is your assessment of the relative contribution of each business
unit to the financial strength of Disney based on the 2012 and 2013 fiscal year financial data?