It was not inventoried but delivery on demand in few

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into a service. (it was not inventoried but delivery on demand,) in few years even service are being commoditized as well, services now depend on price like phone , internet, people want the cheapest service plan. Now we got to customize the service, the next iteration is from the service to the experience economy. Experience design like Disney or boutique hotel, experience economy (long journey, ted tech experience, ) authentic experience, the reaction to the events that occur, the user feels it inside of us. There is no inauthentic experience. Authenticity is being the buying criteria. Consumers use these criteria to choose where how and who are they going to buy from. Consumer sensibility. Basis of economy Output Imperative Sensibility Economy Experiences Render Authenticity experience economy Services Improve Quality service economy Goods Control Costs Industrial economy Commodities Supply Availability Pre industrial The question is how do you render authenticity? Authenticity - Being true to oneself or companies should be true to them self. - Being true to others, being what you tell to others, (2 by 2) or are they what they are say to others. (real, real, opposite is fake, fake)
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  • Fall '19
  • Marketing, Reality, Services management and marketing

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