Finally this seems to be happening across the world

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Finally this seems to be happening across the world, as it first did inJapan where mobile has been a leading Internet access medium for over five years with offerings such as NTTDoCoMo‟s i-mode. The mobile handset is now possibly on its way to becoming the dominant global Internetplatform. In 2006, 28% of mobile service users worldwide browsed the Internet on a wireless handset. Japanleads the way, up slightly from 25 per cent at the end of 2004, with France and the UK exhibiting the strongestgrowth. In 2008, estimates indicate that that 15 per cent of users in the USA had accessed Internet content ontheir mobile phones.Eventually, as mobile network broadband capacity expands and data prices fall for mobileaccess, Internet access on desktop PCs and on mobiles may become equal, then mobile access may overtake.Today desktop Internet access and search exceeds mobile by a ratio of 3:1 (Salz, 2008).Moreover there are many market trends in the mobile Internet segment as the pace of change accelerateswith the somewhat late arrival of the mobile Internet over broadband links with HSU/DPA UTMS. These rangefrom content issues such as digital rights management (DRM), to ease of mobile browsing, the role of mobilenetwork operators (MNOs) with constraining strategies such as walled gardens, to the basics of just what is„search‟ in a mobile context –and what should the search engine be looking for. The desire for instant Internetresults may be far higher with mobile usage. Rather than just browsing for information, mobile Internet usagesare likely to place more emphasis on providing services, e.g. pointing in geographic directions, and generallyperforming in a far more active manner than the static Internet. This is quite different to the passive web searchon a desktop PC. In the real commercial world, the mobile Internet strategy becomes allied with the mobilenetwork operator‟s struggle for new revenues in extended average revenue per user.2.3 Other Internet trendsLooking out further we see many possibly significant trends. Software as a service, i.e. abandoningpurchased applications, be it for games or office applications, has been promised for decades but now mayappear, to bring new software balances of power over theInternet. This is the role of Google‟s Chrome web-browser, in loosening the hold of the dominant software publisher, where the web-browser becomes theoperating system. It implies that the end of an era of software technology due to proprietary market dominancemay be slowly coming. Issues include: open platforms v closed (e.g. Android vs. iPhone) for the domesticmarket; the future of televisionHDTV, IPTV; novel networkssensor networks of all types, body areanetworks, smart clothing and wearable computing, femtocells; what does next generation mobile(4G) promiseand what will the industry actually deliver; ICTs in home appliances, including the car; evolution of key ICTcomponents such as displays and new communications services and devices such as e-paper/ e-readers for home

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