for a new product without first assuring there will be enough inventory to meet

For a new product without first assuring there will

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for a new product without first assuring there will be enough inventory to meet potential demand generated by the advertising would certainly not go over well with the company’s production department. Thus, marketer should work in a vacuum when making promotion decision. Rather, the overall success of a promotional strategy requires input from others in impacted functional area. In addition to coordinating general promotion decision with other business areas, individual promotions also must work together. Under the concept of Integrated Marketing Communication marketers attempt to developed a unified promotional strategy involving the coordination of many different types of promotional techniques. The key idea of marketer who employs several promotional options to reach objective for the product is to employ a consistent message across all options. For instance, sales people will discuss the same benefits of a product as mentioned in television advertisement s. In this way no matter how customers are exposed to a marketer’s promotional efforts they all receive the same information. Marketing Department (Promotion) and OCL Promotion has been an integral part of OCL’s Marketing Department with the establishment of Marketers in OCL. The process of Promotion has been implemented from the preliminary period 8
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of the organization. The Promotion has been a vital aspect which has dealt the OCL’s how to promote its products. The people in Marketing have been working to develop the value of promotion as the product to make it’s effective for the organization. The results of improving promotion, increases the product and improve the Marketing Department in OCL. The group members for the Marketing team are chosen on the basis of their experience and work value. The members have no specified working period and the team can vary in number as per the requirement of the time. At present there are three members of the Marketing Team at OCL. This team is lead by Shri Manas Mishra. The other members are Shri Md Shoab . Shri Manas Mishra is a prominent person who guides the marketing department people by seeing the market strategy. The team takes decision regarding the promotion at OCL’s different units. The Promotion at OCL started with the sole objective of promotion, with age the company grew its product range increased, the requirement promoting its products was felt so as the quality and quantity of product was taken into account. The HRP has National Aluminum Company, Believes that Promotion is the most important asset for the company. While other assets will depreciate with time, the human resource alone can appreciate with time in terms of competence, skills and experience. Human Resource have unlimited potential capabilities Development of Marketing (Promotion) is therefore most critical, if the organization has to remain dynamic and growth oriented regarding its promoting in its product.
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