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In the bcg approach are high share high growth

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21) In the BCG approach, ________ are high-share, high-growth businesses or products. They needheavy investment to finance rapid growth. When their growth slows down, they turn into________.A) cash cows; starsB) question marks; dogs21)
C) stars; question marksD) stars; cash cowsE) dogs; cash cowsAnswer: DExplanation:A)B)C)D)E)22) ________ are low-growth, high share businesses or products. They generate a lot of cash that thefirm uses to pay its bills and support other SBUs that need investment.B) Cash cows22)
C) Question marksD) DogsE) CatsAnswer: BExplanation:A)B)C)D)E)23) In the BCG matrix, income from ________ can be used to help finance the company's questionmarks and stars.B) cash cows23)
C) SBU revenuesD) overseas operationsE) low-share businessesAnswer: BExplanation:A)B)C)D)E)7
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24) The four possible strategies that can be pursued for each SBU are building, holding, ________, and________.24)
25) Which of the following does NOT accurately reflect a problem with the BCG matrix approach?A) It focuses on planning for the future.B) It can be costly to conduct.C) It can be time consuming to implement.D) It is difficult to define SBUs and measure market share and growth.E) It focuses on classifying current businesses.Answer: AExplanation:A)B)C)D)E)25)
26) Unlike strategic-planning efforts of the past, which were conducted primarily by senior managers,today's strategic planning is ________.26)
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27) To increase its U.S. market share, Starbucks has stepped up efforts in the areas of productavailability and promotion. These are examples of broad ________.C) diversification27)
D) product developmentE) value chainsAnswer: BExplanation:A)B)C)D)E)28) Which department in a company carries the primary responsibility for achieving profitablegrowth?C) operations28)
D) human resourcesE) marketingAnswer: EExplanation:A)B)C)D)E)29) Which of the following is a useful tool for identifying growth opportunities?A) the BCG matrixB) the business portfolioC) the product/market expansion gridD) the value chainE) the value delivery networkAnswer: CExplanation:A)B)C)D)E)29)
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Understanding Management
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Chapter 5 / Exercise Step 6
Understanding Management
Daft/Marcic
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