FALSE Local advertising is sometimes called retail advertising because so much

False local advertising is sometimes called retail

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FALSELocal advertising is sometimes called retail advertising because so much is placed by retail stores.AACSB: AnalyticAccessibility: Keyboard NavigationArens - Chapter 03 #2Blooms: UnderstandDifficulty: 1 EasyLearning Objective: 03-02 Discuss the differences between local; national; and transnational advertisers.Topic: The Advertisers (Clients)3.Institutional advertising is primarily used to locate and recruit new employees. FALSEInstitutional advertising is used to create a favorable long-term perception of a business. Classified ads are used to fill job positions.AACSB: AnalyticAccessibility: Keyboard NavigationArens - Chapter 03 #3Blooms: UnderstandDifficulty: 1 EasyLearning Objective: 03-02 Discuss the differences between local; national; and transnational advertisers.Topic: The Advertisers (Clients)4.One of the primary purposes of co-op advertising is to build the manufacturer's brand image. TRUECooperative (co-op) advertising has two key purposes: to build the manufacturer's brand image and to help distributors, dealers, or retailers increase sales.AACSB: AnalyticAccessibility: Keyboard NavigationArens - Chapter 03 #4Blooms: UnderstandDifficulty: 1 EasyLearning Objective: 03-02 Discuss the differences between local; national; and transnational advertisers.Topic: The Advertisers (Clients)
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5.The basic principles of advertising are the same for both local and national advertising. TRUEThe basic principles of advertising are the same in both local and national advertising.AACSB: AnalyticAccessibility: Keyboard NavigationArens - Chapter 03 #5Blooms: UnderstandDifficulty: 2 MediumLearning Objective: 03-02 Discuss the differences between local; national; and transnational advertisers.Topic: The Advertisers (Clients)6.One of the primary differences between national and local advertisers is that national advertisers plan strategically and local advertisers think tactically. TRUENational advertisers plan strategically to launch, build, and sustain brands. Local advertisers think tactically.AACSB: AnalyticAccessibility: Keyboard NavigationArens - Chapter 03 #6Blooms: UnderstandDifficulty: 2 MediumLearning Objective: 03-02 Discuss the differences between local; national; and transnational advertisers.Topic: The Advertisers (Clients)7.One of the ways to organize a centralized advertising department is by the sub-function of advertising. TRUECentralized advertised departments may be organized in any of five ways: by product or brand, by sub-function of advertising (copy, art, print production, and media buying), by end user (consumer advertising, trade advertising), by media (radio, TV, Web, outdoor) and by geography (western advertising, eastern advertising, international advertising). AACSB: AnalyticAccessibility: Keyboard NavigationArens - Chapter 03 #7Blooms: UnderstandDifficulty: 2 MediumLearning Objective: 03-03 Explain how advertisers organize themselves to manage their advertising both here and abroad.
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  • Fall '08
  • ATKIN
  • Advertising, advertising department, AACSB, Advertising agency, Keyboard Navigation

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