message did this speaker effectively use in this introduction?
An appeal to reasoningAn appeal to a common mythAn appeal to credibilityAn appeal to emotion
Question 131 / 1 pts_________ is considered a critical factor in evaluating Web resources.

Question 141 / 1 ptsMost people seek to avoid dissonance.
Question 151 / 1 ptsA belief is an easily learned predisposition to respond favorably or unfavorably toward something.
Question 161 / 1 ptsSocial judgment theory suggests that listeners will come to your speech with a latitude of acceptance, a latitude of rejection, or a latitude of noncommitment.
TrueFalse
Question 171 / 1 ptsBoth analogies and definitions deal with relationships and comparisons.
Question 18

1 / 1 pts
For persuasive speakers, it is important to establish credibility with unreceptive audiences.
Question 191 / 1 ptsThe goal of using cause-and-effect organization is to convince your listeners that one event caused another.
Question 201 / 1 ptsThe most authoritative source for statistics is the primary source.
TrueFalse
Question 211 / 1 ptsA hypothetical example should NOT be used to reach a conclusion.
Question 221 / 1 ptsThe purpose of a commercial Web site is to advocate a group's point of view.

Question 231 / 1 ptsControversial and current issues make excellent choices for persuasive speeches.
Question 241 / 1 ptsA proposition of value advocates a specific action-changing a policy, procedure, or behavior.
TrueFalse
Question 251 / 1 ptsLay testimony is usually preferable to expert testimony because of its personal impact on an audience.
Quiz Score:
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- Spring '08
- Ferderer
- Ad hominem, Marcie