FALSE The marketing strategy will help determine who the targets of advertising

False the marketing strategy will help determine who

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FALSE The marketing strategy will help determine who the targets of advertising should be, in what markets the advertising should appear, and what goals the advertising should accomplish. The advertising strategy, in turn, will refine the target audience and define what response the advertiser is seeking— what that audience should notice, think, and feel. AACSB: Analytic Accessibility: Keyboard Navigation Arens - Chapter 01 #6 Blooms: Understand Difficulty: 2 Medium Learning Objective: 01-03 Explain the role advertising plays in business and marketing. Topic: The Role of Advertising in Business 7. Our economy is based on the concept of perfect competition. FALSE Our economy is based on the notion of competition. While there is no such thing as perfect competition, there are four fundamental assumptions of free-market economics that a market-driven society strives to achieve: self-interest, complete information, many buyers and sellers, and absence of externalities (social costs). AACSB: Analytic Accessibility: Keyboard Navigation Arens - Chapter 01 #7 Blooms: Understand Difficulty: 2 Medium Learning Objective: 01-04 Illustrate the functions of advertising in a free-market economy. Topic: Economics: The Growing Need for Advertising 8. Integrated marketing communications involves the coordination of messages from multiple sources including PR, television, radio, and digital media. TRUE Integrated marketing communications (IMC) is the coordination and integration of messages from a variety of sources. AACSB: Analytic Accessibility: Keyboard Navigation Arens - Chapter 01 #8 Blooms: Understand Difficulty: 1 Easy Learning Objective: 01-01 Define integrated marketing communications. Topic: What is Advertising?
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9. One of the functions of advertising as a marketing tool is to build value, brand preferences, and loyalty. TRUE Functions and effects of advertising as a marketing tool: to build value, brand preference, and loyalty. AACSB: Analytic Accessibility: Keyboard Navigation Arens - Chapter 01 #9 Blooms: Understand Difficulty: 1 Easy Learning Objective: 01-04 Illustrate the functions of advertising in a free-market economy. Topic: Economics: The Growing Need for Advertising 10. One of the basic functions of advertising is to communicate information about the product, its features, and its location of sale. TRUE Advertising has many functions including the communication of information about the product, its features, and its location of sale. AACSB: Analytic Accessibility: Keyboard Navigation Arens - Chapter 01 #10 Blooms: Understand Difficulty: 1 Easy Learning Objective: 01-04 Illustrate the functions of advertising in a free-market economy. Topic: Economics: The Growing Need for Advertising 11. The preindustrial age extended from the beginning of recorded history to the first decades of the 1900s.
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