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easily attracted towards restaurant having good image and goodwill in market thus it is importantfor entrepreneurs of Delish-on-the-go restaurant to serve quality and delicious foods at anaffordable prices in order to maximise the satisfaction level of customers which help them inachieving good reputation and good will in future. It is also important for new business such asDelish-on-the-go restaurant to secure their new and innovative ideas from their rivals throughusing different tools such as copyrights, trademarks, patent etc. due to which new business canattain its own position in market through provide delicious food of multiple nations that makesthem different from their rivals (Yu, Chen and Nguyen, 2014).TASK 2P3: Formulation of credible proposal to launch a new ventureThe individuals can become a good entrepreneurs when they have sufficient skills andcapabilities to make an effective decisions and plans for the betterment of new venture. For this,conducting survey or research about taste and preferences of customers helps in formulation of
better policies and plans so as to attract and influence the interest and buying behaviour of largenumber of customers (Hulbert Gilmore and Carson, 2013). Further plan shall required to bemade by Delish-on-the-go restaurant in the following manner:Executive SummaryDelish-on-the-go is a new venture which isestablished with an objective of servingdelicious foods of different nations so as toattract customers easily across worldwide. Itincludes chicken rice, tacos, Som Tam,Masala dosa etc.Company descriptionAn entrepreneur has decided to enter intofood market through starting a new restaurantwhere multiple varieties of food items areprovided to the customers of London, UK.The main objective of Delish-on-the-go is toearn huge profit and capture large marketshare of UK.Market analysisBusiness environment is complex andcontingent in nature which consists ofinternal and external factors. Such factorsmay either make negative or positive impacton the business operation of restauranttherefore required to conduct SWOT andPESTLE analysis by entrepreneurs in orderto analyse such influencing factors andaccordingly make further plans and decisions.Financial protectionResources are an important element whichsupports new venture in achieving growthand success within shorter period of time.Therefore, it must required for Delish-on-the-go restaurant to have sufficient re Sourcessuch as funds due to which they can acquireneeded assets in performing business
functions.BenchmarkingBefore executing business activities, it isimportant to set benchmark for the ownersand employers in order to bring motivationamong them to give more efforts in fulfillingtheir commitments. It directs the employeesto perform as per the standards which helps inincreasing satisfaction level of customers.