i TikTok i a i mobile i video i creation i and i sharing i application i

I tiktok i a i mobile i video i creation i and i

This preview shows page 13 - 15 out of 80 pages.

i TikTok, i a i mobile i video i creation i and i sharing i application, i formerly i known i as i Musical.ly, i has i seized i the i attention i of i young i audiences i around i the i globe. i As i a i result i of i its i design, i technology, i and i surrounding i cultural i conditions, i TikTok i has i spawned i into i the i most i downloaded i Apple i iOS i video i app, i with i youth i ages i 13 i - i 18 i comprising i half i of i the i 500 i million i monthly i users i (Cheng, i 13 | P a g e
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2018). i The i app i strategically i targets i a i user i segment i not i considered i by i video i hosting i websites i and i editing i apps i of i the i past. i Children i born i in i the i 2010s i are i taken i by i the i thrill i of i playing i with i video. i TikTok i is i a i virtual i play i structure : i a i recreational i space i manifested i in i electronic i media. i In i the i present, i virtual i play i structures i (i.e. i virtual i playgrounds) i are i digital i experiences i that i correspond i to i physical i playground i experiences. i Virtual i playgrounds i offer i quick i video i creation i and i sharing i workflows i as i forms i of i play i (e.g. i Apple i Photo i Booth, i YouTube). i This i virtual i playground, i TikTok, i is i comprised i of i audiovisual i controls i for i making i looping i 15-second i videos. i These i elevated i editing i features i include i in-camera i speed i controls, i image-tracking i composites, i collaborative i split-screens, i and i a i shortened i video i timeline. i Editing i TikTok i videos i on i a i mobile i device i reproduces i the i elaborate i post-production i of i professional i cinema. i TikTok i shares i post-classical i feature i cinema’s i “intensification i of i established i [visual] i techniques” i (Bordwell, i 16). i In i his i 2002 i essay, i film i scholar i David i Bordwell i identifies i this i aesthetic i change i with i the i term i and i essay i title, i “Intensified i Continuity.” i Bordwell i writes i about i the i tools i that i give i rise i to i “intensification,” i such i as i shot i duration, i camera i motion, i and i visual i effects. i “The i crucial i technical i devices i aren’t i brand i new—many i go i back i to i the i silent i cinema—but i recently i they’ve i become i very i salient, i and i they’ve i been i blended i into i a i fairly i distinct i style.” i (16). i TikTok i emulates i post-classical i editing i techniques i in i the i design i of i a i virtual i playground. i Playground i equipment i corresponds i to i intensified i audiovisual i effects. i In i practice, i TikTok’s i video i editing i features i amplify i traditional i characteristics i of i play, i producing i an i experience i of i intensified i play . i Intensified i play i connects i the i intensification i of i contemporary i cinematic i techniques i to i the i changing i characteristics i of i play i on i mobile i devices.
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