It is the policy of netflix that employees function

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of employees and believes that each employee play a huge role in the success of the business. It is the policy of Netflix that employees function in their daily activities with the following values in mind: “Judgment, Productivity, Creativity, Intelligence, Honesty, Communication, Selflessness, Reliability, and Passion” (Netflix, n.d.). Netflix promises to commit to fully providing the best movie experiences to our broad array of customers in all markets. “Our explicit strategy is to invest in things that are strategically relevant to customer satisfaction potential” (Rothaermel, 2013, p. C133). Analysis of the firm’s existing business model Netflix has revolutionized television as we know it, while taking down the industry- leading giant Blockbuster. Netflix is a non-traditional retail business model with a very limited focus of consumers. Netflix focuses on television series and movies, nothing else. They do not do sports, porn, or theatre. They only focus on passionate consumers who love television series and movies. Netflix has built value to its customers by allowing TV watching to move away from linear watching, to commitment free and commercial-free watching. These things translated into customer value and mean that consumers can watch as many shows as they want, fit in more shows in less time, cancel whenever they want, and do it on a low budget. What consumer does not have $10 to spend? Netflix, in more recent years, has been adapting their business model to include spending more money to develop personal content for their subscribers. Before, Netflix only provided the content. Now, Netflix is also developing the content. These new shows are hitting their second and third season and are building more of a following, while rivaling those of top networks.
NETFLIX 6 SWOT Analysis Netflix was an industry leader bringing about change to the entertainment industry and along with it Netflix picked up some major strength. Netflix has made their products easily available to almost any customer. Most customers have access to the Internet, while the ones who do not still have the option of using the postal service option offered by Netflix. Netflix helped to revolutionize the entertainment industry, which has made their name easily recognizable. Another strength that is new to the firm is the new content they are providing. Before, Netflix only bought licenses to movies and shows. Now, Netflix is developing their content and making shows that are really driving brand loyalty and new interests. Netflix has some really costly weaknesses as well. The content that Netflix purchases licenses for is very expensive, so the decisions on what shows to host are vital to survival. Not only is the content that they license expensive, so is the content they are developing on their own. Because of Netflix’s success, other firms are entering the market and are looking to take down one of the leaders. Firms such as Apple, Amazon, and YouTube are a major threat. Though it is expensive to enter into the market, firms such as these have the capital to take the calculated risk. Another threat to Netflix is that the television industry is becoming more flexible, so firms

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