Camille was standing in the checkout line at her neighborhood grocery last

Camille was standing in the checkout line at her

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41) Camille was standing in the checkout line at her neighborhood grocery last night when she saw a display of Hostess Twinkies. She remembered how much she had enjoyed Twinkies as a child, and she knew she just had to buy a package of Twinkies, even though it was not on her shopping list. For Camille, Twinkies are an example of a(n) ________. A) unsought product B) impulse product C) staple D) emergency product E) MRO productAnswer: BDifficulty: ModerateLO: 8.2: Describe how marketers classify productsAACSB: Analytical thinking42) Marissa was driving from the airport to an interview for a prestigious position at a large marketing firm. She needed to rely on navigation directions from her smartphone, but her smartphone battery was low and she did not have a charger cable. She was pleased to see a convenience store down the road and went there to purchase a new charger cable for her smartphone. For Marissa, the charger cable is an example of a(n) ________. 43) Tony wanted to buy a pair of binoculars, but not just any brand. He wanted to buy a pair of Steiner Nighthunters, just like the pair he had learned about in his newest copy of Peter's Hunt Magazine. He had to visit five different sporting goods stores before he found this brand. For Tony, the Steiner Nighthunter is an example of a(n) ________.
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44) For an amusement park, concession food stands and the amusement rides themselves are examples of ________.45) At a retail store, the display racks on which clothes are hung, the shelving, and the cash registers are all examples of ________. A) accessory equipment B) shopping productsC) capital equipment D) component partsE) MRO products Answer: ADifficulty: ModerateLO: 8.2: Describe how marketers classify productsAACSB: Analytical thinking46) The vehicle jack and other hand tools carried by a truck driver in case of a flat tire are examples of which type of business product?
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  • Summer '17
  • Prof Farshad Salman

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