Why do they need/want itWith the small number of Walt Disney Company movie titles on Netflix, Apple Itunes, and Hulu, we see a great opportunity in the market for streaming services. According to a study by Nielsen, “Over 40% of U.S. homes had access to an SVOD[subscription based video on demand] service as of November 2014, and 13% of homes boasted multiple streaming services”. Through our streaming services, DisneyFlix will make life much easier for parents looking to entertain their children with wholesome Disney movies and television shows.
Currently, there are many Disney movies and television shows that are unavailable to watch through competitors such as Netflix and Hulu. There are a few Disney movies and television shows available to purchase through Amazon and Apple Itunes however, not all are available and many parents do not want to pay over $30.00 for one movie. Instead, with DisneyFlix, our customer can simply subscribe for a low price and instantly stream any of our movies or television shows at their convenience. Inturn, we will be creating loyal customers who will continue to subscribe and use our services. How do they currently chooseOur customer chooses their streaming service by a number of factors. Price is not the most important factor to them, since they have a middle-upper middle income earning level and they have disposable income. Our customer cares about the quality oftelevision shows and movies that are available through the service for their children. Most streaming services today focus primarily on the adults’ viewing needs and are forgetting that there are millions of children out there too. Our target customers want more options for their children to watch instead of the very limited selections through streaming services. Customers currently choose through which service has the most available not just for themselves but for their children. They also take into consideration the quality of the streaming services, if the services are able to connect to multiple devices (smart TV, tablets, smartphones, gaming systems, etc). How will they perceive your product
The Walt Disney Company believes that this product/service will be welcomed and celebrated. We believe it has been a long wait for an online streaming service specifically for the Walt Disney Company. Although our price is higher than our competitors, we are offering a solution to many problems that parents face. DisneyFlix will make providing their children with entertaining and educational content easy with just the click of the button or opening an app. This will make providing amusement for their family much easier. Another benefit they will see is the easy of monitoring what their children are watching. According to NY Metro Parents, “73 percent of parents monitor what their children watch on TV” (Raising). Since this streaming service is specifically for Walt Disney Company television shows and movies, we can ensure our customers that all content with be family friendly. This makes monitoring what their children watch much