p 373 A producer using normal promotion efforts personal selling sales

P 373 a producer using normal promotion efforts

  • Boston College
  • ECO 101
  • Test Prep
  • Bertha-Rocio
  • 108
  • 98% (49) 48 out of 49 people found this document helpful

This preview shows page 73 - 75 out of 108 pages.

239.(p. 373)A producer using normal promotion efforts--personal selling, sales promotion, and advertising--to help sell a whole marketing mix to possible channel members has: A. a selective distribution policy.B. a target marketing policy.C. an intensive distribution policy.D.a pushing policy.E. a pulling policy.AACSB: Reflective ThinkingBloom's: KnowledgeDifficulty: EasyLearning Objective: 14-07 know how typical promotion plans are blended to get an extra push from wholesalers and retailers and help from customers in pulling products through the channel.240.(p. 373)Nantucket Hammocks, Inc. uses dealer incentives, discounts, and sales contests in order to encourage retailers to give special attention to selling its products. Nantucket Hammocks is using AACSB: Reflective ThinkingBloom's: ApplicationDifficulty: MediumLearning Objective: 14-07 know how typical promotion plans are blended to get an extra push from wholesalers and retailers and help from customers in pulling products through the channel.14-73
Background image
Chapter 14 - Promotion-Introduction to Integrated Marketing Communications241.(p. 373)American Tourister, Inc.--a producer of luggage--is planning to introduce a new product line. The marketing manager is having her sales force call on retailers to explain American Tourister's consumer advertising plans, the unique features of the new luggage, howthe distributors can best promote it, and what sales volume and profit margins they can reasonably expect. This is an example of: AACSB: Reflective ThinkingBloom's: ApplicationDifficulty: EasyLearning Objective: 14-07 know how typical promotion plans are blended to get an extra push from wholesalers and retailers and help from customers in pulling products through the channel.242.(p. 373)The Canyonlands Corporation is introducing a new product next month. To preparefor the introduction, the marketing manager is having his sales force call on distributors to explain the unique features of the new product, how the distributors can best promote it, and what sales volume and profit margins they can reasonably expect. In addition, Canyonlands isbudgeting 2 percent of its estimated sales for magazine advertising. This is an example of: AACSB: Reflective ThinkingBloom's: ApplicationDifficulty: EasyLearning Objective: 14-07 know how typical promotion plans are blended to get an extra push from wholesalers and retailers and help from customers in pulling products through the channel.
Background image
Image of page 75

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture