Focuses on the attitudes and beliefs of individuals

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focuses on the attitudes and beliefs of individuals for describing and predicting health behaviors including sexual risk behaviors and the transmission of Human Immunodeficiency Virus (HIV) and Acquired Immunodeficiency Syndrome (AIDS). It was first developed by social psychologists Hochbaum, Rosenstock and Kegel in the 1950’s while working in Public Health Services. They created this model so they could fully understand why people fail to follow disease prevention programs or undergo tests for early detection of diseases. The Health Belief Model suggests what a person believes their chances of getting an illness or disease along with 2
RUNNING HEAD: SEXUALLY TRANSMITTED DISEASES their belief of the effectiveness of the program will predict how the person will adopt the changing behavior. This model specifically focuses on the attitude of the target audience and their beliefs. There are six main parts to the HBM, they are perceived susceptibility, perceived severity, perceived benefits, perceived barriers, cue to action and self-efficacy. Perceived susceptibility refers to how a person that is sexually active perceives the risk of them developing a sexually transmitted disease due to having sex. Perceived severity describes the sexually active individuals feeling on the seriousness of them contracting a disease. Perceived benefits are the individual’s perception of if they start using protection during sexual activities will their threat of disease be reduced. Perceived barriers refer to the obstacles these individuals may come across to get to the recommended health action of safe sex. Cue to action could be advice from others suggesting the change which may trigger these individuals to get help. Self-efficacy is the level of confidence these individuals have on whether or not they will be able to protect themselves from sexually transmitted diseases.

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