Appendix 1: Scenario – e-Commerce strategy
Background to scenario
The BBQfun Board of Directors and the CEO have decided to implement an e-commerce
strategy to maintain or increase market share and revenue and satisfy customer needs in line
with company strategic directions.
You have been hired as an external consultant to manage operational planning activities for
BBQfun’s e-commerce strategy.
Under the strategy, BBQfun would offer all products in an online store. Stock could be stored at
no extra cost at existing stores. Customers would cover delivery costs.
Currently, BBQfun has a website, but this website lacks e-commerce functionality. The website
would need to be redeveloped to incorporate this functionality in line with relevant technical
specifications. Existing infrastructure, such as office and store configurations, would need to be
adapted to the new strategy. Additionally, assets, such as delivery vehicles would need to be
acquired. New staff would need to be recruited and existing staff retrained or informed of the
e-commerce strategy and associated operational and performance targets.
All resourcing must be acquired and operations undertaken in accordance with relevant
internal and external standards – legislation and codes of practice; intellectual property (IP)
rights and responsibilities; and organisational policies and procedures.
Preliminary approval has been given to amend existing budget and operational planning to
incorporate this strategy.
It is now 30 June 2018 and e-commerce operations are expected to be underway in one year
and three months, by 1 October 2018.
As the external consultant, you will need to determine physical and human resourcing
requirements. Review organisational documentation and undertake preliminary research on e-
commerce. Consult with the following personnel to determine resourcing needs: