p 22 5 are the most common types of new services A Major innovations B Start up

P 22 5 are the most common types of new services a

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(p. 22 5) ______ are the most common types of new services. A. Major innovations B. Start-up businesses C. Service line extensions D. Service improvements E. Style changes Difficulty: Easy
15. (p. 22 5) Traditional thinking has defined _____________ as "bundles of goods and services that companies offer to customers," but customers think of them as sets of customer-facing processes. A. Mobile applications B. Start- ups C. Style changes D. Solution s E. Innovatio ns Difficulty: Moderate 16. (p. 22 7) The first step in the new service-development process is: A. Idea generation B. New-services strategy development C. Business analysis D. Business strategy development or review E. Concept development and evaluation Difficulty: Easy 17. (p. 22 8) When a company offers new services to current customers, it is using a _____ growth strategy. A. Share building B. Market development C. Service development D. Diversificati on E. Market integration Difficulty: Easy
18. (p. 22 8) Elysian Events, a wedding planning company, noted how many couples had a wedding catastrophe of some kind. As a result, it abandoned wedding planning and began offering wedding insurance to protect couples from financial losses due to weather emergencies, stolen wedding rings, damaged wedding dresses, etc. Elysian Events is using a _____ growth strategy. A. Share building B. Market development C. Service development D. Diversificati on E. Market integration Difficulty: Moderate 19. (p. 22 8) An ad in a dental journal noted that if dentists would bulk buy a flowable composite used to build bridges and caps, the dentist purchasing the composite would receive Delta Air Lines Sky Miles to add to his or her existing Sky Miles. Both companies, the composite marketer and Delta, benefit from this offer. By allowing the composite marketer to offer free Sky Miles to customers, Delta Air Lines is further implementing its _____ growth strategy. A. Share building B. Market development C. Service development D. Diversificati on E. Market integration Difficulty: Moderate
20. (p. 22 8) For quite some time, Kentucky Fried Chicken (KFC) has grown through providing its service outside the United States. After over two decades of expansion in China, the company is now planning to explore Africa as a new market and expects to double its number of outlets in Africa by 2014. KFC has developed a growth strategy emphasizing: A. Share building B. Market development C. Service development D. Diversificati on E. Market integration Difficulty: Moderate 21. (p. 22 8) McDonald's offers home and office delivery service in selected markets in the U.S. and Canada. McDonald's delivery service is a _____ growth strategy. A. Share building B. Divestme nt C. Service development D. Diversificati on E. Market integration Difficulty: Moderate
22. (p. 22 8) Pret a Manger, a London-based sandwich shop, introduced restaurant- quality sandwiches with fast-food velocity. Pret a Manger's faster service is a _____ growth strategy.

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