100%(4)4 out of 4 people found this document helpful
This preview shows page 24 - 28 out of 28 pages.
Amazon, 2014. Inside Amazon. [Online] Available at: -Homepage/b?node=239367011[Accessed 11 December 2016].Barney, J.B., 2012. Purchasing, supply chain management and sustained competitive advantage: The relevance of resource‐based theory.Journal of Supply Chain Management,48(2), pp.3-6.Bender, J., 2016. Topic: Amazon. [Online] Available at: [Accessed 11 December 2016].
Business Performance and Strategy Coursework 25Bloomberg Business (2015) Available at: -22/amazon-uses-cute-animal-videos-to-woo-shoppers-in-ad-uptick[Accessed 11 December 2016].Bowman, C., and Faulkner, D. (1997). Competitive and corporate strategy. Illinois: Irwin Professional Publishing.Butterfly, 2016. Marketing Strategies of Amazon.com. [Online] Available at: [Accessed 11 December 2016].CSI Market, 2016.Amazon Company Inc.[Online] Available at: [Accessed 11 December 2016].Eden, C. and Ackermann, F., 2013.Making strategy: The journey of strategic management. London: Sage.George, R. and Kabir, R., 2012. Heterogeneity in business groups and the corporate diversification–firm performance relationship.Journal of business research,65(3), pp.412-420.Helfat, C.E. and Peteraf, M.A., 2015. Managerial cognitive capabilities and the microfoundationsof dynamic capabilities.Strategic Management Journal,36(6), pp.831-850.Hill, C. W., Jones, G. R., & Schilling, M. A., 2014.Strategic management: theory: an integratedapproach. Boston: Cengage Learning.
Business Performance and Strategy Coursework 26Hitesh, B., 2016. Marketing strategy of Amazon – Amazon marketing strategy [Online] Availableat: [Accessed 11 December 2016].Hitt, M.A., Carnes, C.M. and Xu, K., 2016. A current view of resource-basedtheory in operations management: A response to Bromiley and Rau.Journal of Operations Management,41(10), p.7e109.John, D., 2016. Amazon Marketing Strategy. [Online] Available at: -methodology.net/amazon-marketing-strategy/[Accessed 11 December 2016].Kindström, D., Kowalkowski, C. and Sandberg, E., 2013. Enabling service innovation: A dynamic capabilities approach.Journal of business research,66(8), pp.1063-1073.Laura, S., 2016. Amazon.com Company Research. Retrieved December 11, 2016, fromLin, Y. and Wu, L.Y., 2014. Exploring the role of dynamic capabilities in firm performance underthe resource-based view framework.Journal of Business Research,67(3), pp.407-413. London: Irwin.Matysiak, L. and Bausch, A., 2012. Antecedents of MNE performance: blinded by the obvious in35 years of literature.Multinational Business Review,20(2), pp.178-211.McGrath, R.G., 2013. The end of competitive advantage: How to keep your strategy moving as fast as your business. Harvard Business Review Press.Nhung XI, n.d. Amazon's resources and competencies. [Online] Available at: [Accessed 11 December 2016].
Business Performance and Strategy Coursework 27Perez, S., 2015. Amazon Turns Its Boxes into Ads with First-Of-Its-Kind Marketing Deal for “Minions” Movie”Tech Cruch.[Online] Available at: -