F11-097 - Nguyen Ba Vinh.v.1.1.docx

Trusted corporation that sets new standards in how

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Trusted corporation that sets new standards in how successful, modern corporations work with and behave toward our people, customers and communities, regulators and shareholders (Institutional.anz.com, 2018). 2.2 Explain the bank’s stakeholder approach by using stakeholder mapping to highlight the similarities and differences. Stakeholders of Vietinbank and ANZ bank The similarities Groups of stakeholders Interest Action to satisfy their interests Power (High-Low) Shareholders Profit growth share price growth, dividends Dividend payment on time Choose the right direction to invest Develop and expand Election of directors
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business scale Customers Reliable quality, value for money, product availability, customer service Enhance the quality of customer services Focus on developing products with reasonable prices Increase incentive policies for major customers Revenue/ repeat business word of mouth recommendation. Major customers are often higher power than minor ones. Employees Salaries & wages, job security, job satisfaction & motivation Evaluation and reward timely Allow freedom of speech and comment on the job Increase salary by productivity Staff turnover, industrial action, service quality
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Managers Salary, share options, job satisfaction, status Evaluation and reward timely. Listen and give feedback Trust and respect Make decisions, have detailed information Community Environment, local impact Join and contribute actively to community activities Indirect via local planning and opinion leaders The differences Stakeholder Interest Action to satisfy their interests Power (High- Low)
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ANZ Government Foreign exchange market Diplomatic relation Tax receipts Attract foreign businesses Building a comprehensive financial- banking development in Vietnam Pay tax on time Control foreign exchange market Vietinbank Capital, Connection, economy Connect the nation financial system to international finance Provide capital for the economy Provide funds Owner The potential conflicts which may emerge between different groups of stakeholders. Stakeholders Conflict Customers versus shareholder Product quality versus profits/dividends
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Managers versus shareholders Growth versus independence Owner versus shareholder Re-invest profits into the business versus profits shared out to the The matrix of stakeholder mapping Vietinbank’s stakeholder mapping Interest/ Aspiration Power/ Influence Low High Low Minimal Effort - Competitors Keep informed - Employees - Community High Keep satisfied - Suppliers (State bank) Key players - Major customers - Government
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ANZ’s stakeholders mapping Interest/ Aspiration Power/ Influence Low High Low Minimal Effort - Competitors Keep informed - Employees - Community - Government High Keep satisfied Suppliers (ANZ Group Limited) Key players Major customers (Multi-national company and large companies in Vietnam) 2.3 How the two banks satisfy stakeholders’ interests and expectations highlighting similarities and differences. The actions of the bank to satisfy their interests.
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