it would have required that Feuerstein set his progressivist views aside; instead of promoting his character, he should have pushed the company’s values and products forward.Other market factors could have caused Malden Mills to not meet its quotas and fall into bankruptcy. Matter of fact, the company that restructured Malden Mills, Kroll Zolfo Cooper (2004, Brennan), was not able to turn it around to make a profit. It was later sold and renamed
MALDEN MILLS SUMMARY5Polartec; and many of the jobs were outsourced to China (2010).The company may have lost its focus and on the other hand, his decision benefited the company, not only did it display his commitment to its employees and keeping good jobs in America; he increased production and cutdown on manufacturing errors (2004, Brennan). Malden Mills could have taken a broader view of social responsibility and become an American leader toward global corporate social change. However, Feuerstein, and its other investors weren’t able to compete with no matter what ethical code they valued.In retrospect, Feuerstein's decision to rebuild Malden Mills and keep the staff on the payroll may not have been a good business decision. The declining market for Malden Mills materials made the company less desirable. In addition to Feuerstein’s over zealousness in increasing innovation faster than the company was growing, thus it fail to pay its debt; and leaving Malden Mills as a good case study for ethics and public relations.
MALDEN MILLS SUMMARY6References Brennan, T. (2004, August). Finding The Right Restructuring Remedy For Middle-Market Turnarounds. Bank of America: CapitalEyes. Retrieved November 14, 2010, from ?_pd_page_label=products/abf/capeyes/archive_index&dcCapEyes=indCE&cFile=C0021 7.html Ethics. (2005). In Word Web Online . Retrieved November 15, 2010, from POLARTEC LLC company profile, market research, business analysis, industry trends, industry statistics, growth plans, Plunkett Research Online. (2010).
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