All advertisements must contain a headline illustration signature Headline

All advertisements must contain a headline

This preview shows page 1 - 2 out of 2 pages.

your advertisement you can include both the copy and slogan or one of each. All advertisements must contain a headline, illustration, & signature. Headline: Phrase that catches the readers attention (you, your, how, & new). Should be brief (7 words or less) Copy Selling message that explains your product. Should be simple & direct Illustration Photograph or picture used. Should attract attention. Signature Logo of company you are promoting Slogan A catch phrase used to help identify a product or company
Image of page 1
Complete one of the following Assignments Option #1: Research on the Internet to find grades and standards for 5 goods and services. You must draw a picture of the items and describe the grade or standard below each. Tell how it is graded or standardized. You will be graded on the neatness of your drawings(not the skill), the detail of your information regarding each. Each picture is worth 4 points. One point each for picture, label of grade/standard, what the label/standard means & neatness of effort Examples: Items in a cafeteria Tires on cars Medicines Movie ratings Clothes- cotton Option #2: Product Recall Assignment A product recall is a request to return to the maker a batch or an entire production run of a product, usually due to the discovery of safety issues. The recall is an effort to limit liability (which can cause costly legal penalties and damage in reputation) Recalls are costly to a company because they often entail replacing the recalled product or paying for damage caused by use, although possibly less costly than consequential costs caused by damage to brand name and reduced trust in the manufacturer Research and find a case concerning a recent product recall. Write a paragraph about the incident including the following: A short description of the incident & the effect you feel the incidence has on the brand name or company image.
Image of page 2

You've reached the end of your free preview.

Want to read both pages?

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes