Mass Media Development and Literacy Assignmnet Options_20_01_2019_16_56

Radio in its early days was perceived as a

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newspaper. “Radio in its early days was perceived as a technological wonder rather than a medium of cultural significance. The public quickly adjusted to radio broadcasting and either enjoyed its many program or turned them off” (Allen,2016). The next development of mass media came with the invention of the television and movies. The arrival of TV gave the public a combined sense of astonishment and glamour and was excited about being able to see and hear actual events that were happening hundreds of miles away. “By the end of television’s first decade, it was widely believed to have greater influence on American culture than parents, schools, churches, and government- the institutions that had been until then the dominant influences on popular conduct” (Allen,2016). As technology advanced over the years the television experience as grown from CATV (Cable TV), to Pay TV, Digital TV, and now HDTV which came about 1998. On August 1991, the World wide Web became available to the public to provide “a variety of purposes, such as “document registration, on-line help, project documentation, news schemes and so on” (Bryant, 2012).
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MASS MEDIA: DEVELOPMENT AND LITERACY ASSIGNMENT 4 2000’s The rise of the Internet had the largest impact on American culture. “By 2000, the Internet was a multimedia source for both information and entertainment as it quickly became an integral part of our daily lives. For example, in 2000, about 50 percent of American adults were connected to the Internet; by 2014, about 87 percent of American adults used the Internet” (Campbell, Martin & Fabos,2016, p.41). Through the Internet and other digital devices such as mobile phones, iPads and Tablets, this made how accessing the news, paying bills, and overall communication with others in the world much easier.
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