p 388 389 Manufacturers agents refer to A agents who represent a single

P 388 389 manufacturers agents refer to a agents who

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124.(p. 388-389)Manufacturer's agents refer to A. agents who represent a single producer and carry all products in the producer's lines.B.agents who works for several producers and carry noncompetitive, complementary merchandise in an exclusive territory.C. agents who take title to merchandise but sell only to buyers who call on them, pay cash for merchandise, and furnish their own transportation for merchandise.D. agents who own the merchandise they sell but do not physically handle, stock, or deliver it.E. agents who furnish the racks or shelves that display merchandise in retail stores, perform all channel functions, and sell on consignment to retailers. Key term definition—manufacturer's agents AACSB: 3 LL: 1 Learning Objective: 15-02 Distinguish among traditional marketing channels; electronic marketing channels; and different types of vertical marketing systems 125.(p. 389)Selling agents refer to Key term definition—selling agents AACSB: 3 LL: 1 Learning Objective: 15-02 Distinguish among traditional marketing channels; electronic marketing channels; and different types of vertical marketing systems 15-144
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Chapter 15 - Managing Marketing Channels and Wholesaling 126.(p. 389)Intermediaries that represent a single producer and are responsible for the entire marketing function of that producer are referred to as __________. Key term definition—selling agents AACSB: 3 LL: 1 Learning Objective: 15-02 Distinguish among traditional marketing channels; electronic marketing channels; and different types of vertical marketing systems 127.(p. 389)Carla's Cards uses a __________ to sell and market the entire line of greeting cards. They design promotional plans, set prices, determine distribution policies, and make recommendations to Carla on product strategy. Selling agents represent a single producer and are responsible for the entire marketing function of that producer. AACSB: 3 LL: 3 Learning Objective: 15-02 Distinguish among traditional marketing channels; electronic marketing channels; and different types of vertical marketing systems 15-145
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Chapter 15 - Managing Marketing Channels and Wholesaling
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  • Spring '08
  • YENIYURT
  • Marketing, d., c., E., Managing Marketing Channels and Wholesaling

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