Explain the self reference criterion find examples of

This preview shows page 9 - 11 out of 12 pages.

4. Explain the self-reference criterion. Find examples of product failures that might have been avoided through the application of the SRC.
5. Briefly explain the social research of Everett Rogers regarding diffusion of innovations, characteristics of innovations, and adopter categories. How does the adoption process in Asia differ from the traditional Western model?
9

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture