O elaine sternberg alleged that there is a human

o Elaine Sternberg alleged that there is a human rights case against CSR, implying
that a stakeholder approach to management denies shareholders of property rights
(Sternberg, 2009).
PERIOD:
● 1980’s - Johnson & Johnson Tylenol recall; the company lost millions of dollars in the
short-term, but customers continued to purchase its product and the company became
profitable long-term
● 2001 - Malden Mills filed for bankruptcy and closed down due to cost of employee
wages, lawsuits filed by injured employees, and the $100 million cost to rebuild the
factory after it burned down in 1995.
● 2004 - Philip H. Mirvis & Bradley K. Googins developed a five-stage model of global
corporate citizenship
● 2005 - Bobbi Stein served as Sr. VP of Global Responsibility and President of Gap
Foundation, which she oversaw the company’s global community investments in
women’s advances and jobs for the youth
● 2009 - Sodexo developed “The Better Tomorrow Plan” addressing 14 different issues,
including the reduction of the firm’s carbon and water usage.
PLACES:
● Africa is a developing country operating multinational companies that uses the co-
regulatory approach as a method of regulation (mujih, 2008).
● United States businesses freely acknowledge their ethical and social obligations (Forte,
2013, p. 816)
● The European Commission presented the Green Paper, which laid the foundation for CSR
in Europe
● CSR legal framework and its meaning for businesses operating in Australia, United
Nations, the United States, France, and any country that operates multinational
companies

○ The Corporation Act 2001 - Australia
○ 2008 UN Protect, Respect, and Remedy Framework and the UN Guiding
principles - United Nations
○ Fair Trade affect rights that fall into the scope of CSR
PHRASES:
● Meaning “to pledge back” creating commitment to give back
● Europe typically use the term corporate sustainability to refer to corporate social
responsibility
● CSR is known by different other names (Jain, Kumar Datta, & Roy, 2014, para. 1).
○ Corporate responsibility
○ Corporate citizenship
○ Sustainable responsible business
○ Corporate social performance
○ Corporate social opportunity
PICTURES:
This image shows CSR impact on employee engagement and responsible citizenship (pi-
slice.com, 2014).
“ companies with engaging CSR activities have increased their pool of loyal clients in
comparison to companies with lacking CSR initiatives”

PROSPECTS:
● Arguments for CSR include (Lawrence & Weber, 2017, p.53-55)
o Most people believe that CSR balances corporate power with responsibility
o Voluntary socially responsible acts may discourage government regulation
o Social initiatives by organizations promotes long-term profits for business
o Many managers believe that developing a powerful social agenda and variety of
social programs will improve the company’s stakeholder relationships
o CSR enhances business reputation, which is an important element in establishing
trust between a company and its stakeholders.