Maslows hierarchy of needs perceptio n learning

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Maslow’s Hierarchy of Needs Perceptio n Learning Beliefs & Attitudes Culture Subcultur e Social Class Nationalities Religions Racial groups Geographic regions Upper uppers Lower uppers Upper middles Middle class Working class Upper lowers Lower lowers Reference groups Membership groups Primary groups Secondary groups Aspiration groups Dissociative groups Family Family of Orientation Family of Procreation Roles and Status Person al Psychologi cal Types of Buying Decision Behaviors Complex Buying behavior. Dissonance – Reducing Buying Behavior Habitual Buying Behavior. Variety-seeking Buying Behavior. Problem Recognition Information Search Personal Public Experiential Commercial Evaluation Purchase Decision Post purchase Behavior Problem Recognition Information Search Personal Public Experiential Commercial Evaluation Purchase Decision Post purchase Behavior Consumer Buying Process Consumer Buying Process SESSION 4 CHAPTER 6
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