5 Data Collection The data collection methods must be described succinctly They

5 data collection the data collection methods must be

This preview shows page 39 - 44 out of 55 pages.

5) Data Collection: The data collection methods must be described succinctly. They should include a description of the data collection process and the strategy to be adopted (survey method or case study). 6 ) Research Methodology: The research methodology section should explain the key reasons for choosing the proposed methods. The research strategy and data collection methods should be discussed and evaluated, in terms of their suitability and their implications for the quality of the data to be collected. 1.3. Formulation of Problem
Image of page 39
D) Marketing Research Proposal: a) Preparing a Marketing Research Proposal: 7 ) Schedule of Activity: This is an important section as the proposed research should be conducted within time and budgetary limits. The feasibility of the proposed research should be considered in relation to the availability of resources. 8) Code of Conduct: This section will articulate the way the researcher will comply with the spirit and practice of research ethics and will conduct their activities within the political/legal context within which the research will be conducted. 9) Research Limitations: The researcher needs to acknowledge any limitations that may be inherent in the research design and to the extent it may affect the accuracy of the research findings. 10) Outcomes: The end-products likely to be produced as a result of the research activity are described in this section. The outcomes are not similar to findings. 1.3. Formulation of Problem
Image of page 40
D) Marketing Research Proposal: b) Evaluating a Market Research Proposal: Management can use certain tools to evaluate and control research projects. They are briefly described below: 1.3. Formulation of Problem
Image of page 41
D) Marketing Research Proposal: b) Evaluating a Market Research Proposal: 1) Check List: To begin with, a check list, which is a versatile and a useful tool can be used. It can be short or long, consisting of at few or many questions depending on the actual requirement of management. 2) Flow Chart: Another tool is the logical flow chart which indicates the sequence of st research project covering various activities. For example, library research, collection of data. analysis of data, and so on. 3) Gantt Chart: A Gantt chart is used in order to provide a time dimension for controlling marketing research. Such chart enables the management to develop an overall research schedule by allocating a time period to each component of research. 1.3. Formulation of Problem
Image of page 42
D) Marketing Research Proposal: b) Evaluating a Market Research Proposal: 4) PERT Technique: Finally, the Programmed Evaluation and Review Technique (can be used. Although P E R T has-been used in administrative and production problems, hardly any application in marketing research is available. 5) Advisory Committee: As regards control of the total research activity, it is necessary to set up meaningful control procedures. An advisory committee, comprising representatives from all functions served by marketing researches probably the most effective way of evaluating and controlling the total marketing research activity.
Image of page 43
Image of page 44

You've reached the end of your free preview.

Want to read all 55 pages?

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask You can ask ( soon) You can ask (will expire )
Answers in as fast as 15 minutes