They would multiply cost by 1.6 to determine the retail price. Whatever that price was, 40% of it was gross profit. If the customer is a loyal commercial account, he gets a better deal. Many parts are very popular and thus price-sensitive, then they make less. Other items may be less common and you know your competition likely does not have it, so they can make more on it. 6. Channels 6.1. Outbound 6.1.1. Emails . Clients may send emails to the partners which was provided for in their calling cards. 6.1.2. Facebook and Instagram . Clients reach to the pages by directly messaging. 6.1.3. Calls . Clients inquire through calling cards that they somehow acquired or by seeing the contact details of the partners. 6.2. Inbound 6.2.1. Referrals. A former client that was satisfied with the service refers the shop to acquaintances.
6.2.2. Bidding. The enterprise applies to big companies such as Foton and Chevrolet and as of the moment they have just drafted the contracts. 7. Key Metrics Net Promoter Score - Net Promoter Score reflects on the quality of your product and the level of customer satisfaction. It shows how many people are likely to recommend your prod- uct/service to a friend. Net Profit Margin – The net profit margin is a good way to predict long-term business growth. It also to see whether your income exceeds the costs of running the business. Customer Loyalty and Retention - Having loyal customers is beneficial in many ways. It helps to grow your sales, and spread the word about your product. 8. Cost Structure Key Resource cost: Labor, Equipment, and Materials The above mentioned cost is significant to serve the purpose of the business, which is auto- mobile repairing. Such resources are essential in order to provide the necessary services in the business. Key Activities costs: Maintaining Customer Relationships, Generating Profit Such activities in the business is relevant in order to maintain and develop the business in the industry, and to of course gain competitive advantage in the field of business. 9. Unfair Advantage
The founding partners of the enterprise have connections in the Free Masonry which provides them a loyal clientele wherever they may open office. They also have affiliations as one of the partners in other businesses such as Masterworks QC and in other industries. Operations Plan With the upcoming changes the company may implement, the business plan aims to revamp the current products and services the company offers. Currently, the only products they offer are fully synthetic engine oils and fil- ters, and the services they provide are those which a driver may normally en- counter such as mechanical services, wiring problems, repainting and alike. o Provide an operational plan for the first year: ▪ The target for the first year is to widen the audience covered by the channels, mainly through social media, with increased ef- forts of advertising the company’s services through pictures and flyers. The next target would be to acquire better equip- ment for the painters, like a better spray gun and better com-
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- Fall '19
- partner, Automobile, Automobile maintenance, DC Autoworks