Level of Difficulty 1 Easy Other Self Test Perreault Topic

Level of difficulty 1 easy other self test perreault

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Level of Difficulty: 1 EasyOther: Self-TestPerreault - Chapter 05 #289Topic: Social Influences Affect Consumer Behavior290.People from different ethnic groups A. create challenges and not opportunities for marketers.B. do not play an important role in the American marketplace.C.may be influenced by very different cultural variables.D. have common needs.E. have similar ways of thinking.People from different ethnic groups may be influenced by very different cultural variables.AACSB: DiversityBlooms: UnderstandLearning Objective: 05-03 Understand how social influences affect an individuals buying behavior.Level of Difficulty: 2 MediumPerreault - Chapter 05 #290Topic: Social Influences Affect Consumer Behavior
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291.Which of the following observations regarding ethnic shifts in the American market is FALSE? A. Estimates indicate that Hispanics spend nearly $1 trillion a year.B. Estimates indicate that African Americans spend nearly $1 trillion a year.C. Estimates indicate that Asian Americans spend over $500 billion a year.D. The buying power of ethnic submarkets is increasing rapidly.E.None of these observations about ethnic shifts is FALSE.The buying power of ethnic submarkets is also increasing rapidly. Estimates indicate that Hispanics and African Americans each spend nearly $1 trillion a year and Asian Americans over $500 billion a year.AACSB: DiversityBlooms: RememberLearning Objective: 05-03 Understand how social influences affect an individuals buying behavior.Level of Difficulty: 2 MediumPerreault - Chapter 05 #291Topic: Social Influences Affect Consumer Behavior292.Which of the following statements about ethnic dimensions of the U. S. market is True? A. Ethnic groups buy differently and have different needs.B. Many firms make the mistake of treating all consumers in an ethnic group as homogeneous.C. The number of ethnic consumers is growing at a faster rate than the overall society.D. The buying power of ethnic submarkets is increasing rapidly.E.All of these statements about ethnic dimensions are True.Ethnic groups buy differently and have different needs. Many firms make the mistake of treating all consumers in an ethnic group as homogeneous. The number of ethnic consumers is growing at a faster rate than the overall society. The buying power of ethnic submarkets is increasing rapidly. Hence all the statements are true.AACSB: DiversityBlooms: RememberLearning Objective: 05-03 Understand how social influences affect an individuals buying behavior.Level of Difficulty: 1 EasyPerreault - Chapter 05 #292Topic: Social Influences Affect Consumer Behavior293.Ethnic markets are becoming more important to marketers because A. the buying power of ethnic submarkets is decreasing.B. the median age of Asian Americans, African Americans, and Hispanics is much higher than that of whites.
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