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148. In the early 1900s, your great-great-grandfather probably purchased his first automobile. After years of driving horses and buggies, your great-great-grandfather got in his new car and drove it into his new garage. Great-great-grandfather's new automobile was an example of a A. continuous innovation.B. dynamically continuous innovation.C. dramatically continuous innovation.D. discontinuous innovation.E. distinct innovation.149. Napster was the first software that allowed an individual to easily search and swap MP3 musical files with other individuals. When it was introduced, it would have been an example of a 10-41
Chapter 10 - Developing New Products and Services150. The emphasis of a marketing strategy for a discontinuous innovation would most likely be to 151. ViaVoice, a speech recognition software, is an example of a Figure 10-3152. According to Figure 10-3, column "A" represents a A. spontaneous innovation.B. continuous innovation.C. discontinuous innovation.D. dynamically continuous innovation.E. simultaneous innovation.10-42
Chapter 10 - Developing New Products and Services153. According to Figure10-3, column "B" represents a continuous innovation. 154. According to Figure10-3, column "C" represents a 155. Protocol refers to