Q9 Give your ranking to the cement companies in their sales promotion

Q9 give your ranking to the cement companies in their

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Q9 Give your ranking to the cement companies in their sales promotion activities Company Rank 31
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Konark Lafarge Ultratech Acc Ambhuja Century Grasim Duncan Analysis and Interpretaion9:- `Retailers rank the cement company on the basis of the sales promotional activities:- Company Rank1 Rank2 Rank3 Rank4 Rank5 Total(Retailers) Koanrk 60 55 47 38 0 200 Lafarge 20 40 80 25 35 200 Ultratech 20 25 32 78 45 200 ACC 20 71 57 27 25 200 Ambhuja 12 14 45 68 61 200 Century 13 45 68 52 22 200 Grasim 50 68 58 24 0 200 Duncan 30 62 88 26 0 200 Konark Lafarge Ultratech Acc Ambhuja Century Grasim Duncan 60 20 20 20 12 13 50 30 55 40 25 71 14 45 68 62 47 80 32 57 45 68 58 88 38 25 78 27 68 52 24 26 0 35 45 25 61 22 0 Retailers rank the cement co on th basis of theier sales promotional activity Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 Analysis and Interpretation:- From the interpretation of the data, we come to know that Konark and Acc are no.1 and no.2 respectively. Century, Grasim and Duncan are making extra effort to penetrate the market. Every retailer mentioned their name and mentioned their considerable effort. Q10 Rank the company on the basis of the Marketing Representative’s frequency of visit? 32
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Company Rank Konark Lafarge Ultratech Acc Ambhuja Century Grasim Duncan Analysis and Interpretaion10:- `Retailers rank the cement company on the basis of the sales promotional activities:- Company Rank1 Rank2 Rank3 Rank4 Rank5 Total(Retailers) Koanrk 78 65 40 15 0 200 Lafarge 85 75 42 0 0 200 Ultratech 45 66 74 15 0 200 ACC 47 52 41 51 9 200 Ambhuja 23 45 65 25 42 200 Century 62 68 47 23 0 200 Grasim 23 42 37 47 51 200 Duncan 65 74 54 0 0 200 Analysis and Interpretation:- 33 Konark Lafarge Ultratech Acc Ambhuja Century Grasim Duncan 78 85 45 47 23 62 23 65 65 75 66 52 45 68 42 74 40 42 74 41 65 47 37 54 15 0 15 51 25 23 47 0 0 0 0 9 42 0 51 7 Companies are ranked on the basis of the visit of the marketing representative Rank 1 Rank 2 Rank 3 Rank 4 Series 5
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Konark’s marketing representatives are too much concern towards the customer’s welfare. So they visit most retailers ones in a week. Where as other companies’ marketing representative visit the retailers twice in a month. CHAPTER – 5 34
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Conclusion 5.1finding: OTHER REASONS STATED BY RETAILERS FOR BRAND PREFERENCE:- KONARK Better quality Good name in the market Timely available Immediately respond to the competitors strategy Relatively less price Better packing ULTRATECH Sells easily in the market the customer demand for them Customer choice Good name in the market as it carries the good will High market awareness Sells more CENTURY 35
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Good relationship with company people Price is low and affordable to people Low price help to sell easily Quality is good More profit selling the brand Good service and relationship ACC People ask for ACC Service is good “Dhalai karne ke liye” people ask for ACC Very superior quality cement as compared to others They have same price prevailing for wholesale at dealer\stockiest retailers end AMBHUJA Customers preference Good cement , plastering work is good GRASIM (Birla Plus) Customers choice Price is suitable as per customer pocket Rate & profit Good relationship with the people at Grasim Birla is a very renowned name so people trust it DUNCAN Rate & profit Price is suitable as per customer pocket Service is good 5.2 SUGGESTION: 1. A very exhaustive study has been made, keeping in the essence of objective of the project .With the efforts put on the project a detailed analysis was conducted and result was derived, based on the result and market response few suggestions are discussed below.
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