This should not be the question because an affiliate

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This should not be the question, because an affiliate program should not be in competition with a traditional sales channel. It should be complementary. An affiliate program should afford the opportunity for additional profit at relatively low risk. Because most of its cost is variable (commissions or other sales-based rewards) and because most of the sales program infrastructure you need is likely to be in place, a well-administered affiliate program should only add to profit. There are some potential efficiency problems for the marketer, caused by weaknesses on the affiliate's site. He might have too many links to make the marketer's offer noticeable, or he may not be making enough sales of his own to be a good affiliate. These problems can be overcome with a good monitoring program. Question #6
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How do cookies work? Cookies provide marketing information to the Web site operator that can be used for improved target marketing or sold to other marketers. They are records of your actions on the site. When you visit a site that works with cookies, this is what happens: The first time a site sends you a cookie, a text file, ―cookies.txt‖, is automatically created on your hard drive to store the cookie. Each cookie in the file contains visitor information, such as log-on times and the site previously visited. It also contains purchase information from your shopping cart, if you have used one. It updates the visitor’s cookies file on each visit. There is clearly no privacy regarding cookies, so that the use of cookies has become an ethical issue. To examine your own ―cookies.txt‖ file, locate with your Find File function on the Windows Start Menu and open it with a text editor. Resource Links B2B Marketing Business and Consumer B2C ( ) In this site the student will fine a variety of articles and information related to B2B and B2C Marketing. Advertising Age ( ) Articles from Advertising Age about marketing and the marketing business. Some material does require a subscription, but much is available for free. E-Commerce Times ( ) This site has a variety of articles and information related to E- Commerce Marketing. Click on E- Commerce> scroll to E-Commerce Marketing to read articles. Marketing E-Business ( ) This site has information on marketing E-Business. TMA E-Marketing ( ) The TMA E-Marketing site is a based Internet marketing & online advertising. This site provides information to others who are learning about E- Marketing and Advertising.
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Customer Service in E-Business Unit 4 - Assignment 1 Assignment Type: Group Project Deliverable Length: 8-12 slides per group Points Possible: 200 Due Date: 8/14/2011 11:59:59 PM A store specializing in collectible china and plates has decided to move into e-business.
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