Price: $3.00C. Task 2 –Test and analyse advertisements i. Task 2, Part A –Pilot advertisement Instructions to students Task 2, Part A of this assessment requires you torun your pre-test campaign and gather data on its performance. Answer the questions below using the space provided: •Answer all parts of each question •Use your own words and give examples wherever possible •The quality of your answer is more important than how long it is •Enter your answers in this document You may use various sources of information to inform your answers, including your resources provided by ACBI, books, and online sources. You must acknowledge and cite your sources. Task 2, Part A Questions A1. The plan for your pre-test, including what timeframes, audiences and media placements you will use, has been approved by the client –Tradies Gear 4 Less. You now need to implement your pre-test by emailing confirmation that the pre-test can start to Sam, your contact at the media agency you work with. Using the table provided below, draft an email to be sent your agency contact. The email must confirm: •The pre-test plan has been approved by the client
•The dates of the pre-test •The media channels and placements to be used •The advertisement variations to be used. Answer in 50-100 words. Email subject line:Confirmation of pretest Email body: Sam, This is to inform you that the pretest plan has been approved by the client “Tradies Gear 4 Less”. The implementation of the plan is to start as soonas you read the email. I have listed down all the necessary details of the plan and when and where to execute the campaign. Facebook Ad Campaign & Radio Advertisement Campaign: Pretest start date is 14 November. The tagline for Advertisement number 1 is: Get upto 60 % percent off on all the products. Visit Tradies Gear 4 Less! Use coupon Code “Year End Sale”The tagline for Advertisement number 2 is: Break the internet as the sale of the year has begun. Visit Tradies Gear 4 Less and get an incredible 60 percent off! Use coupon Code “Year End Sale”If you need any more detail regarding the campaign feel free to email me. Regards, A2. It’s now been a few days since your pre-test ended. Your client and the media agency you work with have sent you some data on various elements of the pre-test. You now need to summarise this data into the tables below. NOTE: Refer to the “BSBADV402 Pre-testing results” document provided in the case study folder on Moodle. Reach targetReach achievedSales targetSales AchievedRadioRadio Ad 1250023000$110$140
Radio Ad 245005000$345.00$320TOTAL (Radio)70007300$455.00$460.00Reach targetReach achievedSales targetSales AchievedFacebookFacebook ad 110,00094000$850 $750Facebook ad 21200015000$900.00 $1000.00 TOTAL (Facebook)2200024,400$1750.00$1750.00ii. Task 2, Part B –Utilise pre-campaign test results Instructions to students Task 2, Part B of this assessment requires you to analyse the performance of your pre-test, then recommend changes to the advertisements and media plans.