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Gather a lot of people especially on weekends often

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gather a lot of people especially on weekends. Often appear will make peopleremember and interest with Lancôme.Picture 2: Ouyang NaNa - the Asian new generation artist with good image inpublic.
Lancôme advertising is more focus on the Caucasian model, but not Asian. As reportshown, the high-income class in Asian Pacific Religion is still small but it will growfaster here between 2030 (L’Oréal 2017 Annual Report, Focus on the luxuryCosmetics Market). Lancôme can consider try to focus on the growing Asian market,invite the Famous Asian Artist or model who have good image in public asambassador, for examples, Song Hye Gyo, Ouyang NaNa(Show in Picture 2),LiBin Bin those who have high awareness in Asian Market to increase the brand ofawarenessPicture 3: Influencer –Andrea Chong with 308K Followers in InstagramOther than invite Asian people who have a good image in public, Lancôme also cantry to engaging social media influencers like the people who have many followers(Show in Picture 3), you tuber and the people who have the strong influence powerin this new generation. Lancôme can give a free trial for launching product to theseinfluencers, then ask them just post or create a video to review the products, tell thepublic the advantages of the product and feeling after apply the product on the skin.Their followers are often interest in learning about the Lancôme products after watchthe post of the influencer.8. Conclusion
Lancôme products have been successful in global market and have awareness withtheir product quality, diverse products range and highest level of safety for all theirproducts. The above report is created after analysis the marketing strategy andmarketing mix of Lancôme products. The products range is targeting on the womenwho are in their 30s and above, but currently Lancôme expanded their target to thegeneration market who are in their 20s by advertisements and active on socialmedia. The Lancôme Products price is in the premium price range, but the quality ofproducts is one of the reasons of consumers get back to it. Lancôme certain that itsprogress and improvement will let it become the top skin care and cosmeticsproducts in the market.
Reference listWeil, J., & Weil, J. (2018). Hubert d’Ornano Dies at 89. Retrieved from-industry-news/beauty-features/sisley-hubert-dornano-dies-at-10242826/Chesters, A. (2018). A brief history of Lancôme. Retrieved fromLancôme Beauty Perfume Shop Online| Lane Crawford. (2018). Retrieved fromLancôme: makeup, perfume, cosmetics, beauty care - L’Oréal Group. (2018). Retrieved from2017 Annual Results. (2017).Retrieved September 11, 2018, from-finance.com/eng/news/2017-annual-results-1231.htmBarrague, P. (2015). Competitive beauty field topped by Lancôme, Estée Lauder: L2. RetrievedSeptember 15, 2018, from-lancôme-estée-lauder-l2-barrague

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Term
Fall
Professor
Susheela
Tags
Marketing, Pricing, The Land, Human skin color, Lanc me

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