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SWOT AnalysisStrengthsHisco has an outstanding reputation that their product is able to back up.Extravagant production capacityA quality product that is affordableProven results through the researching of their productThey are committed to examining, generating and making sure that the readers are of top qualitybefore distributing. Their production capacity provides them with certainty that they will be able to grow their businessin the manner that they desire.WeaknessesCurrently, they have not established a plan of action that will assist their business in expanding inthe direction that business is desiring to. Net income is at -130,000
Page 2 of 2Student: Lakisha CouchThe credit line has been exceededThey have not utilized their cash optionsAt this time they have not seen growth within the organization.OpportunitiesHisco has reliable engineering and should take advantage of it.Hisco provides a product that is of standard quality that can be very beneficial for their readers.They have a strong standpoint in the market when it comes to the reader, however, they have notbeen as successful as they could be due to them not having a business plan.Manufacturing is extremely strong and productive.ThreatsIf Hisco decides to increase their product price in the amount of 20%, this would not be beneficialfor them and it will alter their production limit.There some very good manufacturing businesses that Hisco could compete with but have not beensuccessful at doing so. This is most definitely an area that they would need to improve upon.