integrity, consideration of others and quality. Management Plan In this section the company discusses the management structure and compensation. The company plans to hire a vice president at a salary of $100 a week. Goods, Services and Production Process This area discusses the competitive advantages of the company and where the production facilities will be located. The company will make the cookies in an apartment near campus. Each cookie will contain 10 chocolate chips and will be superior to those sold in nearby bakeries and stores. Marketing In this section the business plan discusses the pricing, distribution, promotion and target market. “ In order to optimize a firm's survival, founders must utilize their scarce marketing resources efficiently and effectively or risk failure through death or substandard profits” (Brown, 2009). Ads will be placed in the college newspaper and the cookies will be priced at $1 each or $10 a dozen. Global Issues 3
COOKIE CONUNDRUM Global issues sections discuss the company’s involvement in the international market. With this specific company the cookies can be shipped anywhere in the United States and Canada.
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- Business, Small Business Management