ROMI Return on Marketing Investment Business Growth Strategies Market

Romi return on marketing investment business growth

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ROMI- Return on Marketing Investment Business Growth Strategies- Market penetration, market expansion, product expansion, diversification. BCG Growth Market Share Matrix- breaks down products into four categories: dogs, cash cows, stars, and “question marks.” SBU- Strategic Business Unit GANTT Chart- a type of bar chart that illustrates a project schedule. MIS- Marketing Information System Marketing DSS- Marketing Decision Support System Syndicated Research- conducted and funded by a market research firm but not for any specific client. Collecting Primary Data- data is gathered straight by the researcher for the first time. CRM- Customer Relationship Management. Conversion Rate- number of conversions divided by the total number of visitors. Data Mining- the practice of examining large databases in order to generate new information. Touchpoint- influential action initiated by a communication, or human contact One to One Marketing Churn Rate
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Utility Consumer Behavior Customer Satisfaction Decision-Making Process ZMOT Cognitive Learning Theory Types of Conditioning Consumerism B2B NAICS Types of Sourcing Market Fragmentation Target Marketing Strategies Segmentation Differentiation Perception Mapping
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  • Spring '14
  • Marketing, Marketing DSS- Marketing Decision Support System, MIS- Marketing Information System

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