Ferber 2 with rooms full of people in fancy expensive

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Ferber 2 With rooms full of people in fancy, expensive clothes, or people gathered around a large projection of the Earth, there is always the presence of Taco Bell’s food whether it is in someone’s hands or on a buffet table. The viewers are left with questions as the commercial ends with, “Who’s really behind this? Is it the Illuminati, or is it the Belluminati?” This pun was intended to lighten up an otherwise serious sounding commercial. The mystery provided by the questions, combined with the lighting and costuming choices, and the deep sound of the man doing the voice over, all create an atmosphere that intrigues the viewers and gets them thinking more about Taco Bell. When viewers begin to think more about this well-known fast food place, there becomes a much greater chance that they will take the time to go purchase something there. The commercial’s purpose was to sell their new menu item, clearly stated as it repeatedly mentions how cheap said item is. It consistently shows the one dollar bill in almost every frame, and if it is not the dollar then they are showing some sort of Taco Bell food. This specific commercial seems to be aimed at conspiracy theorists, as there is mention of a large conspiratorial group quite frequently throughout. There is a large presumption that, because a known conspiracy group is endorsing them, conspiracy theorists would be more likely to want to buy tacos from Taco Bell. Taco Bell seems to achieve its goal of selling more food, but likely only because the commercial is found amusing by a large number of people. As it appeals to conspiracy theorists,
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  • Spring '10
  • hertweck,Tom
  • Conspiracy theory, illuminati

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