Maslows hierarchy of needs includes physiological

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75. Maslow's Hierarchy of Needs includes physiological needs at the lowest level and self- actualization at the top. The three levels in between are: A. material goods, safety, and love. B. community, family, and self. C. safety, stability, and striving. D. health, wealth, and happiness. E. safety, love, and esteem. 76. After Sharon graduated from college, she found a steady and good-paying job, got married and began to raise a family, and began to receive recognition at work and in the community. Eventually, she began to devote more time and effort to intellectual and aesthetic pursuits. Sharon is moving up:
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77. The consumer decision process can be influenced by: 78. A __________ is a need or want strong enough to cause the person to seek satisfaction. 79. There are approximately 1 billion people living in India. Only about 200 million of these people earn more than the equivalent of $1,000 per year. According to Maslow's Hierarchy, most of the other 800 million Indian consumers are primarily addressing their __________ needs. A. soci al B. personal C. psychological D. esteem E. physiological 80. Negative attitudes are typically difficult for marketers to change because:
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81. Though he has never owned a Jaguar, Jerry thinks they are poorly made and have many mechanical problems. For Jaguar to sell Jerry a car, the company would need to change the __________ component of Jerry's attitude. 82. Apple computer users tend to like the company and love its products. Apple has nurtured this __________ component of their customers' attitudes. 83. __________ refer(s) to the process by which consumers select, organize, and interpret information. A. Attitu de B. Learning C. Perception D. Cultural norms E. Postpurchase dissonance
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