Competitive Profile Matrix Netflix Hulu Amazon Critical Success Factors Weight

Competitive profile matrix netflix hulu amazon

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Fig 3. Competitive Profile Matrix Netflix Hulu Amazon Critical Success Factors Weight Rating Score Rating Score Rating CPM1- Advertsing 0.13 2 0.26 3 0.39 4 CPM2- Product Quality 0.16 4 0.64 2 0.32 3 CPM3- Product Line 0.15 3 0.45 2 0.3 1 CPM4- Market Share 0.10 4 0.4 3 0.3 2 CPM5- Brand Image 0.11 4 0.44 3 0.33 2 CPM6- Customer Retenton 0.02 4 0.08 3 0.06 2 CPM7- Strong online Presence 0.12 4 0.48 3 0.36 1 CPM8- Distributon Channels 0.15 4 0.6 3 0.45 2 CPM9- Global Expansion 0.06 3 0.18 2 0.12 4 Totals 1 3.53 2.63
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n Prime Score 0.52 0.48 0.15 0.2 0.22 0.04 0.12 0.3 0.24 2.27
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Fig 4. Core Competencies/RBV Empirical Indicators Core Competencies Weight Rare Valuable Delivery of Content 0.24 x Original Content 0.22 x x x Leadership in Industry 0.16 x x Brand Awareness 0.18 x x x Superior Informaton 0.10 x x x Massive Scale 0.10 x 1 Hard to Imitate Not Easily Substitutable Delivery Brand A
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Total Weight Percent Total 0.24 0.09 x 0.88 0.31 0.48 0.17 x 0.72 0.26 x 0.40 0.14 0.10 0.04 2.82 100% Sustained Competitive Advantage Core Competencies/RBV y of Content Original Content Leadership in Industry Awareness Superior Informaton Massive Scale
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Fig 5. Internal Factor Evaluation Domestic Streaming International Weight Rating Weight Rating Strengths 1) Distributon Network - CPM8 0.11 4 0.44 0.10 3 2) Market Share - CPM4 0.09 3 0.27 0.10 2 3) Strong Brand name Value - CPM5, CPM7 0.08 3 0.24 0.08 2 4) Partnerships with television companies 0.08 3 0.24 0.06 2 5) Advancement in Technology 0.07 2 0.14 0.07 2 6) Customer Service -CPM6 0.07 2 0.14 0.06 1 7) Capital Raised 0.10 2 0.2 0.07 1 8) Research and Development 0.06 3 0.18 0.04 2 9) Company Involvement in growth 0.03 2 0.06 0.02 2 10) Affordable Pricing 0.08 2 0.16 0.06 4 Weaknesses 1) Limited Range of Products 0.04 3 0.12 0.06 2 2) Licensing Restrictons 0.01 2 0.02 0.03 2 3) Decline in DVD use 0.01 1 0.01 0.01 1 4) Stock Market Stall 0.05 2 0.1 0.05 1 5) Price Elastcity 0.05 3 0.15 0.06 2 6) Data chargers on mobile networks 0.02 2 0.04 0.02 1 7) Shipping Costs 0.02 1 0.02 0.02 1 8) Competton Expansion 0.02 3 0.06 0.05 2 9) Loss of Subscribers 0.01 1 0.01 0.04 1 Total 1 2.6 1 Most of the information used in this section has to come from the RBV analysis, complemented by additional res Weighted Score
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Streaming Domestic DVD Weight Rating 0.3 0.10 3 0.3 0.2 0.08 1 0.08 0.16 0.08 1 0.08 0.12 0.04 1 0.04 0.14 0.07 1 0.07 0.06 0.05 1 0.05 0.07 0.07 1 0.07 0.08 0.03 1 0.03 0.04 0.02 1 0.02 0.24 0.08 2 0.16 0.12 0.07 1 0.07 0.06 0.04 2 0.08 0.01 0.1 2 0.2 0.05 0.02 1 0.02 0.12 0.03 2 0.06 0.02 0.01 1 0.01 0.02 0.08 2 0.16 0.1 0.02 2 0.04 0.04 0.01 2 0.02 1.95 1.00 1.56 search. Weighted Score Weighted Score
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Key Internal Factors Domestic Streaming Weight Rating Weighted Score Strengths 1) Distributon Network - CPM8 0.15 4 0.6 2) Market Share - CPM4 0.1 3 0.3 3) Strong Brand name Value - CPM5, CPM7 0.08 4 0.32 4) Partnerships with television companies 0.08 3 0.24 5) Advancement in Technology 0.07 2 0.14 6) Customer Service -CPM6 0.05 2 0.1 7) Capital Raised 0.1 2 0.2 8) Research and Development 0.06 3 0.18 9) Company Involvement in growth 0.03 2 0.06 10) Affordable Pricing 0.07 2 0.14 Weaknesses 1) Limited Range of Products 0.02 3 0.06 2) Licensing Restrictons 0.03 2 0.06 3) Decline in DVD use 0.01 1 0.01 4) Stock Market Stall 0.02 2 0.04 5) Price Elastcity 0.05 3 0.15 6) Data chargers on mobile networks 0.02 2 0.04 7) Shipping Costs 0.02 1 0.02 8) Competton Expansion 0.03 3 0.09 9) Loss of Subscribers 0.01 1 0.01 Total 1 2.75
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International Streaming Domestic DVD Weight Rating Weighted Score Weight Rating Weighted Score 0.1 3 0.3 0.1 3 0.3 0.1 2 0.2 0.08 1 0.08 0.08 2 0.16 0.08 1 0.08 0.06 2 0.12 0.04 1 0.04 0.07 2 0.14 0.07 1 0.07 0.06 1 0.06 0.05 1 0.05 0.07 1 0.07 0.07 1 0.07 0.04 2 0.08 0.03 1 0.03 0.02 2 0.04 0.02 1 0.02 0.06 4 0.24 0.08 2 0.16 0.06 2 0.12 0.07 1 0.07 0.03 2 0.06 0.04 2 0.08 0.01 1 0.01 0.1 2 0.2 0.05 1 0.05 0.02 1 0.02 0.06 2 0.12 0.03 2 0.06 0.02 1 0.02 0.01 1 0.01 0.02 1 0.02 0.08 2 0.16 0.05 2 0.1 0.02 2 0.04 0.04 1 0.04 0.01 2 0.02 0.96 1.91 1 1.56
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