Competitive profile matrix netflix hulu amazon

Fig 3. Competitive Profile Matrix
Netflix Hulu Amazon
Critical Success Factors Weight Rating Score Rating Score Rating
CPM1- Advertsing 0.13 2 0.26 3 0.39 4
CPM2- Product Quality 0.16 4 0.64 2 0.32 3
CPM3- Product Line 0.15 3 0.45 2 0.3 1
CPM4- Market Share 0.10 4 0.4 3 0.3 2
CPM5- Brand Image 0.11 4 0.44 3 0.33 2
CPM6- Customer Retenton 0.02 4 0.08 3 0.06 2
CPM7- Strong online Presence 0.12 4 0.48 3 0.36 1
CPM8- Distributon Channels 0.15 4 0.6 3 0.45 2
CPM9- Global Expansion 0.06 3 0.18 2 0.12 4
Totals 1 3.53 2.63

n Prime
Score
0.52
0.48
0.15
0.2
0.22
0.04
0.12
0.3
0.24
2.27

Fig 4. Core Competencies/RBV
Empirical Indicators
Core Competencies Weight Rare Valuable
Delivery of Content 0.24 x
Original Content 0.22 x x x
Leadership in Industry 0.16 x x
Brand Awareness 0.18 x x x
Superior Informaton 0.10 x x x
Massive Scale 0.10 x
1
Hard to
Imitate
Not Easily
Substitutable
Delivery
Brand A

Total Weight Percent Total
0.24 0.09
x 0.88 0.31
0.48 0.17
x 0.72 0.26
x 0.40 0.14
0.10 0.04
2.82 100%
Sustained Competitive
Advantage
Core Competencies/RBV
y of Content Original Content Leadership in Industry
Awareness Superior Informaton Massive Scale

Fig 5. Internal Factor Evaluation
Domestic Streaming International
Weight Rating Weight Rating
Strengths
1) Distributon Network - CPM8 0.11 4 0.44 0.10 3
2) Market Share - CPM4 0.09 3 0.27 0.10 2
3) Strong Brand name Value - CPM5, CPM7 0.08 3 0.24 0.08 2
4) Partnerships with television companies 0.08 3 0.24 0.06 2
5) Advancement in Technology 0.07 2 0.14 0.07 2
6) Customer Service -CPM6 0.07 2 0.14 0.06 1
7) Capital Raised 0.10 2 0.2 0.07 1
8) Research and Development 0.06 3 0.18 0.04 2
9) Company Involvement in growth 0.03 2 0.06 0.02 2
10) Affordable Pricing 0.08 2 0.16 0.06 4
Weaknesses
1) Limited Range of Products 0.04 3 0.12 0.06 2
2) Licensing Restrictons 0.01 2 0.02 0.03 2
3) Decline in DVD use 0.01 1 0.01 0.01 1
4) Stock Market Stall 0.05 2 0.1 0.05 1
5) Price Elastcity 0.05 3 0.15 0.06 2
6) Data chargers on mobile networks 0.02 2 0.04 0.02 1
7) Shipping Costs 0.02 1 0.02 0.02 1
8) Competton Expansion 0.02 3 0.06 0.05 2
9) Loss of Subscribers 0.01 1 0.01 0.04 1
Total 1 2.6 1
Most of the information used in this section has to come from the RBV analysis, complemented by additional res
Weighted
Score

Streaming Domestic DVD
Weight Rating
0.3 0.10 3 0.3
0.2 0.08 1 0.08
0.16 0.08 1 0.08
0.12 0.04 1 0.04
0.14 0.07 1 0.07
0.06 0.05 1 0.05
0.07 0.07 1 0.07
0.08 0.03 1 0.03
0.04 0.02 1 0.02
0.24 0.08 2 0.16
0.12 0.07 1 0.07
0.06 0.04 2 0.08
0.01 0.1 2 0.2
0.05 0.02 1 0.02
0.12 0.03 2 0.06
0.02 0.01 1 0.01
0.02 0.08 2 0.16
0.1 0.02 2 0.04
0.04 0.01 2 0.02
1.95 1.00 1.56
search.
Weighted
Score
Weighted
Score

Key Internal Factors
Domestic Streaming
Weight Rating Weighted Score
Strengths
1) Distributon Network - CPM8 0.15 4 0.6
2) Market Share - CPM4 0.1 3 0.3
3) Strong Brand name Value - CPM5, CPM7 0.08 4 0.32
4) Partnerships with television companies 0.08 3 0.24
5) Advancement in Technology 0.07 2 0.14
6) Customer Service -CPM6 0.05 2 0.1
7) Capital Raised 0.1 2 0.2
8) Research and Development 0.06 3 0.18
9) Company Involvement in growth 0.03 2 0.06
10) Affordable Pricing 0.07 2 0.14
Weaknesses
1) Limited Range of Products 0.02 3 0.06
2) Licensing Restrictons 0.03 2 0.06
3) Decline in DVD use 0.01 1 0.01
4) Stock Market Stall 0.02 2 0.04
5) Price Elastcity 0.05 3 0.15
6) Data chargers on mobile networks 0.02 2 0.04
7) Shipping Costs 0.02 1 0.02
8) Competton Expansion 0.03 3 0.09
9) Loss of Subscribers 0.01 1 0.01
Total 1 2.75

International Streaming Domestic DVD
Weight Rating Weighted Score Weight Rating Weighted Score
0.1 3 0.3 0.1 3 0.3
0.1 2 0.2 0.08 1 0.08
0.08 2 0.16 0.08 1 0.08
0.06 2 0.12 0.04 1 0.04
0.07 2 0.14 0.07 1 0.07
0.06 1 0.06 0.05 1 0.05
0.07 1 0.07 0.07 1 0.07
0.04 2 0.08 0.03 1 0.03
0.02 2 0.04 0.02 1 0.02
0.06 4 0.24 0.08 2 0.16
0.06 2 0.12 0.07 1 0.07
0.03 2 0.06 0.04 2 0.08
0.01 1 0.01 0.1 2 0.2
0.05 1 0.05 0.02 1 0.02
0.06 2 0.12 0.03 2 0.06
0.02 1 0.02 0.01 1 0.01
0.02 1 0.02 0.08 2 0.16
0.05 2 0.1 0.02 2 0.04
0.04 1 0.04 0.01 2 0.02
0.96 1.91 1 1.56