156 New Educationa l Pers pectives for Designers and Managers Personal Profiles

156 new educationa l pers pectives for designers and

This preview shows page 11 - 13 out of 13 pages.

156 New Educationa l Pers pectives for Designers and Managers Personal Profiles of Business Designers The composition of the first group of students, who started their Executive MBA programme in February 2005 gives an idea of this multidisciplinary and multiprofessional approach. Within this group of eighteen students there had been designers (with a focus on products, communication or media), architects, economists, and engineers. They had been working, for example, as heads of marketing department at a supplier for the automotive industry, at consultancies with focus on design strategies, or running their own business. In the first year (2005) of its existence, the MBA in business design was attracting professionals from the so-called creative industries. In the following years, the Zollverein School became increasingly attractive for professionals who have no basic education in any design-related disciplines but who feel that understanding design processes and adapting design methods might be helpful for their future professional careers. Besides the diversity in disciplines and professional activities it was also a definite aim of the Zollverein School to attract students with different cultural backgrounds. Bringing management and design together is a topic that is not only of interest for certain local economies but has a global relevance. An experiment called Defuzzing WHO (Bruder and Van Patter 2006) was conducted with the eighteen first year students at Zollverein School. The experiment was done in two steps. In the first step the students had to decide in which of the following phases of a project process they saw their strengths: 1. Formulate problem/opportunity. 2. Formulate solution.
Image of page 11

Subscribe to view the full document.

3. Implement solution. Nine students thought their strengths were in formulating problem/opportunity, six more students thought their strengths were in formulating solutions and another three thought their strengths were in implementing solutions. Then we continued with the second part of our research experiment by using an interactive innovation profile tool. This tool asks students eighteen times to describe the way problems are solved. With each question they had four possible answers that they had to arrange in an appropriate order according to their own problem- solving style (for example: How do you solve problems? Alert ready poised eager ). After answering those eighteen questions each student s own special innovation profile is presented. The innovation profile tool distinguishes four possible innovation types ( generator, conceptualizer, optimizer and implementer) and the student gets a ranking according to which of those basic types fits best and which fits least to his or her own innovation profile.
Image of page 12
Image of page 13
  • Fall '19

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask 0 bonus questions You can ask 0 questions (0 expire soon) You can ask 0 questions (will expire )
Answers in as fast as 15 minutes