A dominant design b competitive advantage c

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Chapter 11 / Exercise 35
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a. dominant design b. competitive advantage c. innovation stream d. comparative differential e. inventive flow ANS: C PTS: 1 DIF: Moderate REF: 7.1b TOP: AACSB Analytic KEY: Creation of Value | HRM | Operations Management | Information Technologies | Environmental Influence 75. Refer to Levi Strauss. Why did Levi decide to change the way it was conducting business? a. to protect its competitive advantage b. to downsize its work force c. to make outsourcing more economically feasible d. to create economies of scale e. to direct group norm development ANS: A PTS: 1 DIF: Moderate REF: 7.1b TOP: AACSB Analytic KEY: Creation of Value | HRM | Strategy | Environmental Influence 76. Refer to Levi Strauss. Prior to the reinvention of the company, which began in 1982, the company most likely did not have a(n) ____. a. history of innovation discontinuity b. design iteration c. competitive advantage d. creative work environment e. organizational culture ANS: D Creative work environments, in which workers perceive that new ideas are welcomed, valued and encouraged, are basic to making the sorts of continuous innovations that sustain competitive advantage. PTS: 1 DIF: Moderate REF: 7.2a TOP: AACSB Analytic
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Exploring Microeconomics
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Chapter 11 / Exercise 35
Exploring Microeconomics
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KEY: Creation of Value | HRM | Strategy 77. Refer to Levi Strauss. Initially, Morgan found ____ strong in Asia. a. change forces b. internal strengths c. frozen change d. acceptance forces e. resistance forces ANS: E PTS: 1 DIF: Easy REF: 7.4 TOP: AACSB Analytic KEY: Creation of Value | Strategy | Environmental Influence 78. Refer to Levi Strauss. Unfreezing, change intervention, and refreezing were the processes used by Morgan and her team to ____. a. motivate Asian suppliers b. manage the Asian suppliers’ resistance to change c. create a more dynamic work environment d. coordinate a creative work environment e. gather competitive intelligence about Levi’s suppliers ANS: B PTS: 1 DIF: Easy REF: 7.4a TOP: AACSB Analytic KEY: Creation of Value | Strategy | Environmental Influence 79. Refer to Levi Strauss. Which of the specific techniques for dealing with resistance to change did Morgan use to convince the Asian suppliers that it was in their best interest to adopt the Develop Sources process? a. coercion b. top management support c. education and communication d. direction e. tactical manipulation ANS: C PTS: 1 DIF: Easy REF: 7.4a TOP: AACSB Analytic KEY: Creation of Value | Strategy | Environmental Influence | Individual Dynamics 80. Refer to Levi Strauss. Emily Morgan is an example of a(n) ____. a. ombudsman b. mentor c. organizational liaison d. change agent e. gatekeeper ANS: D PTS: 1 DIF: Easy REF: 7.4c TOP: AACSB Analytic KEY: Creation of Value | Strategy | Environmental Influence | Individual Dynamics W. L. Gore
Bill Gore started the W. L. Gore Company in his basement when he left DuPont to develop innovative uses for Teflon (polytetrafluoroethylene or PTFE), the then-new non-stick plastic. Today, W. L. Gore is best known for Gore-Tex, a waterproof, windproof, and temperature-resistant fabric that breathes and does not trap perspiration and body heat. Marketed as “Guaranteed to Keep You Dry,”

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