Highlight the entry and positioning of the business

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Highlight the entry and positioning of the business, In every business, an entrepreneur has to set out a strategy that will make his venture a success. The main reason for starting the business is to offer quality goods and services to the all the customers regardless of anything. Having an effective market entry and positioning of a business is very essential. This level entails some series of steps, such as marketing analysis, dealing with competitors and marketing strategy. Market analysis According to the thorough investigation of the market position of the processed fish exportation; I was encouraged to note that the government has offered its support to the individuals and groups that wish to invest in the business. Furthermore, the business of processing fish and exporting them is broadly dominated by small entrepreneurs. In ensuring that the products produced are of the high quality, the government has initiated the quality assurance department for the frozen food in collaboration with the exporters. The Australian market heavily
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4 depends on Vietnam and Bangladesh to import, but if the fish processing plant will be established in the soil of Australia, its price in the market will reduce due to elimination of transit and importation cost (ENTREPRENEUR MEDIA, INC. 1999). What would differentiate it? It is very important to organize the business in manner that it will appear unique from others I terms of goods and services provided to the consumers. One of the factors that would make this investment a unique one is the method of packaging our products. The way the products will be presented in the markets very essential, this include, the color, the size and the type of the package. On its package, there will be some detailed information about the product, its nutrition value and ingredients (Hall, 1997). Secondly, this product will be different since it will be sold at the vans that will be packed at some strategic point. This will allow the customers to buy the products while they are fresh at their convenient points, also, the customers will be able to give their feedback on the product they are being sold. Thirdly, the price for our products will different us from our competitors. Since the fish will be bought from the local fishers within Australia and the neighboring countries, it means that they will be less costly (UPDEGRAFF, 2007). How the New Venture Would Make the Most Impact
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5 The new business will bring a huge economical impact not only to Australia but the adjacent countries.
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  • Summer '17
  • aggab veda

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