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Highlight the entry and positioning of the business,In every business, an entrepreneur has to set out a strategy that will make his venture asuccess. The main reason for starting the business is to offer quality goods and services to the allthe customers regardless of anything. Having an effective market entry and positioning of abusiness is very essential. This level entails some series of steps, such as marketing analysis,dealing with competitors and marketing strategy. Market analysisAccording to the thorough investigation of the market position of the processed fishexportation; I was encouraged to note that the government has offered its support to theindividuals and groups that wish to invest in the business. Furthermore, the business ofprocessing fish and exporting them is broadly dominated by small entrepreneurs. In ensuring thatthe products produced are of the high quality, the government has initiated the quality assurancedepartment for the frozen food in collaboration with the exporters. The Australian market heavily
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4depends on Vietnam and Bangladesh to import, but if the fish processing plant will beestablished in the soil of Australia, its price in the market will reduce due to elimination of transitand importation cost (ENTREPRENEUR MEDIA, INC. 1999).What would differentiate it?It is very important to organize the business in manner that it will appear unique from others Iterms of goods and services provided to the consumers.One of the factors that would make this investment a unique one is the method of packaging ourproducts. The way the products will be presented in the markets very essential, this include, thecolor, the size and the type of the package. On its package, there will be some detailedinformation about the product, its nutrition value and ingredients (Hall, 1997). Secondly, this product will be different since it will be sold at the vans that will be packed atsome strategic point. This will allow the customers to buy the products while they are fresh attheir convenient points, also, the customers will be able to give their feedback on the productthey are being sold. Thirdly, the price for our products will different us from our competitors. Since the fish will bebought from the local fishers within Australia and the neighboring countries, it means that theywill be less costly (UPDEGRAFF, 2007).How the New Venture Would Make the Most Impact
5The new business will bring a huge economical impact not only to Australia but the adjacentcountries.
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