business, Marcus Kingo, the founder of Junk Van, realized that the company was losing its revenue due to declining customer satisfaction. Ultimately, the lack of a central database within the company resulted in the deterioration of the customer service quality, which damaged its reputation. As a result, Kingo researched several options, such as Microsoft Access Database, Custom Application, Google Docs, Platform as a Service (PaaS), and Enterprise Resource Planning (ERP) System. Most of the options proposed by Junk Van were either too expensive (e.g., Custom Application, ERP), not time efficient (e.g., Custom Application, Microsoft Access), or raise confidentiality issues (e.g., Google Docs). In all, none of these attributes perfectly align with a Cost Focus model. However, the Platform as a Service acquired many qualities and features that aligned with the cost focus strategy. The first being the affordable installation service package costs that ranged from $300 to $600 per month, depending on the amount of storage space, user licenses, and applications needed. Additionally, long-term contracts were not
You've reached the end of your free preview.
Want to read both pages?
- Spring '17
- Rashmi Jain
- Junk Van , Cancel Subscription